TPJ: The Perfect Jean’s Post

AI Personas are the foundation of what we do – creating authentic brand CHARACTERS that engage with customers in a completely new way. We call them "Personas" because they truly personify a brand's voice, values, and personality – taking the concept of a character and making it work for business. Take Nutcase Nick, who we created for TPJ: The Perfect Jean. The magic of Nick is that he's 100% authentic to TPJ's brand voice – irreverent, slightly provocative, and focused on comfort where it counts. He's not trying to be all things to all people. We've seen INCREDIBLE engagement with Nick. About 15% of customers who start chatting with him through SMS end up having extended conversations (4+ messages). They KNOW he's AI, but they still connect with him. Basically, we've found that when you build Personas that truly embody a brand's personality – not just their knowledge base – customers respond. It transforms support from a transaction into a relationship. Now we're connecting these Personas wherever your customers are to drive sales and automate engagement – SMS, email, web, and more. One consistent brand voice across every channel, ready to chat 24/7.