Our own Senior Associate, Nick DiPrima, reflects on over 20 years experience in car rental technology in this new article for Auto Rental News. As we gear up for this year's International Car Rental Show, Nick emphasizes the importance of blending technology with personal touch—a reminder that exceptional customer experiences still hinge on real human interaction. #CarRental #ArchitectingInnovation #ThMerlinGroup #ICRS2025 https://lnkd.in/eBJ2BEwP