Marcus Graham Project’s Post

Whew! What an incredible week… I’m beyond excited to share that I was accepted into the Marcus Graham Project Project iCR8 Sports Marketing Workshop, in parternship with the Dallas Mavericks, hosted by TMA and supported by Target. As part of the program, my team and I were challenged to develop an international marketing campaign bridging the Dallas Mavericks with China. Our brief? Was to identify an international designer who aligns with the Mavericks identity to enhance brand awareness and drive revenue growth. After an intense week of research, strategy & creative execution, I’m proud to say that my team won the campaign pitch! 🏆🏀 Throughout this experience, I’ve gained invaluable insights into global marketing, strategic partnerships, brand positioning & even some skills as being Project Manager of the project. More importantly I’ve built amazing connections with industry professionals and fellow creatives who are just as passionate about marketing as I am. This is just the beginning— I am excited to take everything I’ve learned and apply it as I continue my journey in the marketing industry. Thank you to the Marcus Graham Project, Dallas Mavericks, TMA, & Target for this unforgettable opportunity! #Marketing #Sportsmarketing #Marcusgrahamproject #DallasMavericks #Brandstrategy #Marketingcampaign #Networking #Careergrowth