The Health House’s Post

Will you be presenting new data at a congress this autumn? Whether you have a session at an upcoming congress, or another event how will you ensure all your key customers engage with your new data? By partnering with Medscape Medical Affairs take advantage of the opportunities to reach target customers who did not attend the event to extend the reach of your conference session with guaranteed engagement. To discuss how working with Medscape could extend the reach of your session with guaranteed HCP engagement and measurable results, please contact Caroline Phillips, Hilary Carson, MBS, Greg Jones. #medicalaffairs #medcomms

#MedComms folks you might be interested in this webinar announcement - Own the HCP Journey: How events, congresses and experiences can rewrite customer communications, Tuesday 15 October 2024, from Paul Simms and Impatient Health https://lnkd.in/eGg-dgh3

#SABCS24 is around the corner! Maybe you have thought about broadening your HCP engagement in #breastcancer. What about those hidden HCP influential voices over Congress? Daniel Ghinn and I will talk tomorrow about how to unlock hidden HCP influence at congress. Come and join us!

Medical congress meetings today are so much more than in-person gatherings of healthcare professionals - as well as thousands of HCPs and other stakeholders who meet to learn and collaborate, many times more HCPs listen in and learn through social media. Listening to the online voice of HCPs during congress is a powerful way to discover how HCPs feel about your latest data, as they share their first impressions with each other in a vast global network of connected peers. At CREATION.co we have been analysing the HCP voice at congress since it first started, and we'll be sharing a wealth of experience in this webinar, free to #pharma, so you can learn how to use new insights to support your HCP engagement. If you'll be involved in congress strategy or tactics in the year ahead, don't miss this opportunity to prepare to make a wider global impact. The webinar is on November 5th, 9am ET / 2pm GMT / 3pm CET. I'll be presenting with my colleague Anni Neumann. Register for the webinar: Unlocking hidden HCP influence at congress https://lnkd.in/evWTA9uh

As marketers and market researchers, we are deeply familiar with the mechanics of the treatments we bring to market for patients, caregivers, and healthcare professionals. But the people we serve who need treatment are not myopically focused on their medical condition. Patients are people first, and they balance their health alongside their careers, their finances, their passions, and their relationships. How, then, might we bridge the gap between our perceptions of the patients we serve–and the reality of their lived experiences? Join Danielle Jacobs, formerly from AstraZeneca, and Brandtrust’s Bailey Kielarowski, at Pharma Market Research Conference PMRC Bay Area as they share fresh ideas to shift from a mindset that centers brands first to one that centers patients first. Centering Patients as People: A Practical Guide to Incorporating Patient Centricity in Market Research Thursday, 6/13 | 9:35 AM PST | TRACK A Learn more about the session: https://ow.ly/FQVh50Saw6H Connect with the Brandtrust team and pick up our gift of insight (a new book!) at our booth. Not attending but interested in these topics? Connect with us today! #PatientCentricity #MarketResearch #PMRC

Effective amplification of you key congress messaging - Are you missing out on 30x amplification? Can your HCPs find your information following your event? 57% of HCPs cannot find what they are looking for on a weekly basis #amplfiication #congress #medical #multichannel

It’s always a pleasure to sit down with Nicole R. from pharmaphorum. This time, we discussed the all-important topic of HCP access and why targeting is everything, especially in a landscape where access has returned to pre-pandemic levels. As doctors become more selective, the only way to build trust is to ensure that every interaction matters - from the content shared, to how it’s shared and when it’s shared - with each interaction building off of the last.  https://lnkd.in/enbj45fk

As we embrace the spirit of the festive season, I find it a perfect time to reflect on some of the “grey zones” we navigate in our professional journeys, especially in fields like #digitalmedicine. One such area is the evolving conversation around how we assign value to #Software_as_a_Medical_Device (SaMDs) in terms of their impact on clinical outcomes. While robust clinically meaningful benchmarks are a cornerstone of evaluation, the regulatory landscape worldwide reveals an intriguing variety of approaches—some stringent, others more flexible. This diversity underscores the importance of fostering constructive dialogue across stakeholders. How do we strike a balance between innovation and rigor? How do we ensure that SaMDs are not only impactful and appropriately valued but also held to the highest standards of safety? At the same time, it’s essential to recognize the remarkable progress made by the scientific community, the healthcare sector, industry, and regulators. The abundance of regulatory instruments already available serves as a testament to the collective effort to refine these frameworks. These steps forward provide a solid foundation upon which we can continue to build. During this reflective time of year, I encourage us all to approach these questions with open minds and collaborative spirits. The future of digital medicine is being shaped by these discussions, and it’s an exciting, if challenging, journey. To those working tirelessly to refine these frameworks and to the innovators pushing boundaries, colleagues, friends, and those who we strive to make their care pathways smooth and efficient, I wish you a peaceful and happy 2025 filled with meaningful progress. Looking forward to continuing the conversation in the New Year. My sincere, warmest regards.

⏳ Time is running out for the earlybird discount on this 1st of its kind Functional and Natural Health Conference in San Diego this fall! HIX Live 2024 is an in-person conference this October, sponsored by Functional Diagnostic Nutrition® (FDN) and hosted by Biocanic. This conference is the intersection of: ✅ clinical research ✅ business application ✅ marketing & networking This is your chance to be part of an event that is designed elevate the collective knowledge of the industry for both new and experienced practitioners. Learn how to launch, scale or expand your personalized health business. San Diego, CA - October 17-19, 2024 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗛𝗜𝗫 𝗟𝗶𝘃𝗲? This is an immersive, in-person event where you will join leading practitioners to learn how they’ve implemented and integrated cutting-edge technology into their clinical practice, so they could 𝗴𝗿𝗼𝘄 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝗠𝗢𝗥𝗘 𝗽𝗲𝗼𝗽𝗹𝗲! This will be your chance to exchange winning strategies for disrupting traditional healthcare to help give your clients back control of their health. By joining in on this event, you will be one step closer to building your network of like-minded practitioners to support you through your business launch to ultimately transforming your practice! 𝗪𝗵𝘆 𝗔𝘁𝘁𝗲𝗻𝗱 𝗛𝗜𝗫 𝗟𝗶𝘃𝗲? There is nothing like the experience of being in person with others who are doing or striving to do what you are doing within your business. Gain insight through: ✅ case studies ✅ personal accounts ✅ practical strategies and ✅ understand what you need to make your business a success in the natural health space. Tickets via 𝗟𝗜𝗡𝗞 𝗜𝗡 COMMENTS 👇 Can’t wait to see you in person 🤗. Save $250 when you use code “FDN” before June 21st, 2024 #functionalhealth #conferencetime #burnoutprevention

No medical congress strategy is complete today without considering the role of online HCPs, who disseminate new knowledge to their peers around the world and discuss their views on the latest trial data. You are invited to join our CEO, Daniel Ghinn, and Anni Neumann, Director of Health Strategy, in this special webinar as they share learnings from more than a decade of HCP social listening and congress digital engagement: https://lnkd.in/d2-qY-M4 Key takeaways include: 👉 Understand influence beyond KOLs: Learn why it’s critical to go beyond traditional KOLs and identify other impactful HCP voices at scientific events. 👉 HCP peer impact: Discover the importance of the online HCP peer impact score during congresses and scientific gatherings. 👉 Discover HCP response to data: Gain insights into how HCPs respond to data on social media during medical congress and how this can result in actionable insights to improve data awareness. 👉 Engagement strategies: Explore proven engagement strategies to connect with HCPs and drive meaningful scientific exchange. Date: Tuesday 5 November 2024 Time: 9am Eastern (New York) 2pm GMT (London) 3pm CET (Paris) The event is free for pharma and medical industry colleagues, and places are limited so sign up now to secure your place: https://lnkd.in/d2-qY-M4 #digitalopinionleaders #medinfo #medicalcongress