The Bloc’s Post

This Women’s History Month, The Bloc is excited to shine a spotlight on Margaret Haskell, SVP, Director of Strategic Planning.   Margaret began her career as the first-and-only junior brand planner focused on our early DTC business. With no official training or department, Margaret threw herself into any opportunities she could find, playing...   🔬 Researcher 🕵🏻♀️ Competitive intelligence spy 💼 New business cheerleader   Over the years, so much has changed! Margaret became engaged as an integral member on various accounts and helped drive inspiration across the agency. This curiosity and constant desire to learn have stayed with her and have been a driving force for her over the years.   So, what does a strategic planner do? Strategic planners must be able to hold two opposing mindsets in their head with ease and passion. They have to be proactive and reactive, explore everything, make clear decisions, get into the weeds of data while inspiring the bigger picture, and inform creative opportunities.   Margaret sees her role in the agency as one that is deeply interconnected with the whole team. She loves working with others to add both sizzle and substance to provide a new perspective that will challenge and enhance the work, ultimately helping them grow into their full potential.