🚀 When digital transforms the Beauty Industry Gen Z and Alpha seek beauty products that reflect their individuality, driving shifts towards greater empowerment and authenticity. Digitalization enhances customer engagement, marketing, and operations in the beauty industry. During an inspiring discussion with Nathasha Marquez, Sebba Alqetrani — packaging and sustainability expert and professor at FIT and Rutgers — shared her vision for more inclusive and responsible packaging. She emphasized the essential role of education in preparing tomorrow’s consumers, as well as the importance of innovation, transparency, and social media in bridging the gap between brands, suppliers, and consumers in a rapidly evolving industry.💄 At Texen Beauty Partners, we are fully aware of the digitalization of the beauty industry and its impact. That is why we integrate this transformation at the core of our expertise and incorporate it into our product offerings. 🎥 To watch the full video, click here: https://lnkd.in/dq447Yj8 #texen #digitalization #beauty #digitaltransformation
