If you’re easy to do business with, people will want to do business with you again and again. If you’re difficult to do business with, people won’t do business with you ever again. How easy are you to do business with? Do you have extra steps? Are your processes intuitive to your customers? Can you make personalized recommendations that customers appreciate? Do customers feel appreciated? Can people conveniently access the services or information they want via the channel they prefer? The answers to these questions can determine if you’re one of those customer-centric companies that grows 2x faster than those who aren’t focused on CX, or if you’re one of those companies continually losing customers due to poor CX. #CXTransformation #CustomerExperience #Easy
