Crown Royal was back at RODEOHOUSTON as an official whisky sponsor, bringing bold style and Western flair! This year, the brand reunited with Bun B and collaborated with Purple Brand’s co-founder Luke Cosby to create the limited-edition Crown Royal X PURPLE BRAND Rodeo Capsule Collection, blending Western heritage with modern streetwear. Rooted in Crown Royal and Bun B’s ethos of generosity, all proceeds from the collection benefit Soldiers’ Angels in support of the LA Wildfire Relief Fund for veterans. Our Taylor team was onsite in Texas to support, securing coverage in Essence, Culture Map Houston, OK! Magazine, Houston Chronicle, The Source and more! #ThatDeservesACrown
