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Sales and marketing ops for growing companies — I have a playbook.

Hiring an in-house RevOps team isn't *always* the answer... In fact, as an early-stage company, the cons of hiring an in-house RevOps team usually outweigh the pros. Nearly every company we talk to at Iceberg tells us, “Look, we’re actually hiring RevOps internally right now, but maybe you can help us bridge the gap for a couple of months.” Yet, they’ll end up staying for 14 months (on average)... And it makes perfect sense. What our clients quickly find out in their recruiting efforts is that RevOps is *really* expensive for early-stage companies. For instance, a CEO once confessed to me that he was spending $1M/yr on a RevOps team, but he wasn't even sure they had the level of qualification his company needed… So the cost for early-stage companies (think Seed and Series A) is HUGE, and I understand why it might not be a priority yet. But as you grow, that switches; the pros of hiring in-house begin to outweigh the cons. Once you raise a large round or hit a large revenue milestone ($50m per year, for example) and can finally afford a qualified RevOps team while keeping them sufficiently busy, you should absolutely hire them in-house. Developing that institutional knowledge and not having vendor-related risks is huge once you’re beyond the growth stage. This is why we call ourselves the “anti-agency” at Iceberg; we’re a bridge, not a forever solution. In fact, we’ll even help out our clients in the hiring process when it comes time for them to move on and bring in their own RevOps team internally. #b2b #saas #revops #operations #gtm #startups

Sean Lane

SVP Portfolio Operations at PSG | Author of The Revenue Operations Manual

11mo

We feel very similarly at BeaconGTM. We tell our clients all the time: our goal is to go away. Put the right foundations in place, build and empower the team to run their operating rhythms on their own, fade into the background. Repeat.

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