TACHI’s Post

🏮 新年快乐 | Happy Lunar New Year! 🎊 As the Year of the Dragon begins, it brings a powerful symbol of strength, ambition, and transformation - all key traits for businesses looking to expand, innovate, and scale across APAC markets and beyond. Having worked with brands and companies entering, trading in and expanding from China and ANZ for more than two decades, we’ve seen firsthand how Lunar New Year is more than a celebration - it’s a pivotal moment for commerce, partnerships, and growth. The season drives one of the largest consumer spending surges globally, with brands that understand the market leveraging it to build deeper connections with their audiences and partners. (*if you missed the boat this year, pencil it in to your commercial strategy for next year!) Wishing all my connections in China and beyond a joyful, successful, and prosperous Lunar New Year! 🐉 #Strategy #Growth #MarketExpansion #GlobalTrade

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