Sushant Kapil’s Post

In 2012, when Adidas secured the exclusive sponsorship contract for the London Olympics and prohibited other sportswear brands from using Olympic athletes in their advertising campaigns, Nike faced a challenge. 👉👉 Instead of giving up, they chose a truly innovative strategy. The brand decided to showcase greatness in ordinary people, like Nathan Sorrell, an overweight 12-year-old boy. Nathan's story resonated with the audience by demonstrating that greatness isn't exclusively reserved for elite athletes but is found in those who overcome their own limits and personal challenges. 🟡 This strategy not only allowed them to circumvent Adidas' restrictions but also deeply connected with the audience by conveying a message of authenticity and personal achievement. 🟡 It teaches us that the most effective marketing is the one that manages to resonate with the experiences and emotions of ordinary people. Video Source: Nike #marketingstrategy #linkedinmarketing #socialmediamarketing #digitalmarketing #buildingbrands

A Turning Point in Sports Marketing: Nike vs. Adidas. The 1980s marked a pivotal moment in the sports apparel industry. Nike, a relatively young brand, was struggling to gain traction in the basketball market, dominated by the powerhouse Adidas. However, a strategic decision by Adidas to decline signing a young, up-and-coming basketball player named Michael Jordan would forever change the landscape. Nike seized this opportunity, signing Jordan and launching the iconic "Air Jordan" brand. This move not only transformed Nike into a global powerhouse but also revolutionized sports marketing. The Air Jordan brand became a cultural phenomenon, blurring the lines between sports and fashion. This historical event underscores the importance of strategic decision-making and the power of branding in the world of business. #Nike #Adidas #Basketball #SportsMarketing #BusinessHistory #BrandStrategy

“Greatness – it’s just something we made up.” This Nike ad from 2012 sparked some controversy. Adidas landed an exclusive sponsorship contract for the London Olympics that year – so Nike couldn’t use Olympic athletes in their ads. Instead, they went another direction. This ad featured a 12-year old boy jogging toward the camera on a dirt road. He was overweight, but still working hard. The ad’s message? Greatness isn’t reserved for prodigies and a select few. We’re all capable of it. It ends with “Find Your Greatness”. The ad is arguably more powerful than one featuring an olympic athlete. Why? Because it’s relatable. It meets Nike’s audience where they are at. It shifts beliefs. This ad challenges our preconceived notions of greatness. It's not about being born with talent or advantages. It's about heart, grit, and the will to keep going. Greatness is a choice, not a gift. Sometimes the most powerful messages are the simplest.

In 2012, when Adidas secured the exclusive sponsorship contract for the London Olympics and prohibited other sportswear brands from using Olympic athletes in their advertising campaigns, Nike faced a challenge. Instead of giving up, they chose a truly innovative strategy. The brand decided to showcase greatness in ordinary people, like Nathan Sorrell, an overweight 12-year-old boy. Nathan’s story resonated with the audience by demonstrating that greatness isn’t exclusively reserved for elite athletes but is found in those who overcome their own limits and personal challenges. This strategy not only allowed them to circumvent Adidas’ restrictions but also deeply connected with the audience by conveying a message of authenticity and personal achievement. It teaches us that the most effective marketing is the one that manages to resonate with the experiences and emotions of ordinary people. If it finds you well, then reshare ♻️ it and for more personalized knowledge, follow: Aman Yadav

Moment marketing implies the usage of current events in a promotional activity such that it also delivers a core brand message in an interesting manner. Nike demonstrated a brilliant example of this last week! An Argentinian defender literally grabbed the foot of his Chilean counterpart while trying to stop an ongoing attack on the goal & a close up of this highly surprising moment makes one feel as though he was trying to grab the Nike shoe off the foot. Nike's Chilean unit aptly captioned this moment as 'Everyone wants a pair' and set the internet ablaze all over the world. Given the dynamic nature of Live sport, moment marketing forms a key pillar for sports adjacent brands to connect to their audience in a way that would remain etched in their memory forever. What are some other such examples you can think of? #sports #marketing #chile #football

🚨Incase you missed it🚨 The "just adidas it"👟 campaign concept is a celebration of small goals, every-day achievements and overcoming obstacles and struggles. Full article 👇 https://lnkd.in/dCyt6vdm 🏆 Celebrating a new personal best. 🏆 Completing a new difficulty level. 🏆 Adding a new medal to the collection. 🏆 That you are your own competitor. And instead of contemplating whether you should try it... you went ahead and just did it. -------------------------------------------------------------- Featured Athletes - Felipe Gustavo, Quanita Bobbs OLY , Son Heung-min, Hailey Van Lith, Ben Stokes #aBlueprintConcept #Adidas #Campaign #Advertising #Marketing #Branding #Innovation #Concept

🤔 Do you know the story of how Nike defeated Adidas at the 2012 Olympics? 🏋️ Adidas was the official partner of the London 2012 Olympics and as a result Nike was locked out of a number of marketing campaigns during the Olympics. This included using the words 'London 2012' or 'London Olympics' in its material. So what did it do? Well 2 core things: 1. 🕰 It came up with a creative and extraordinary campaign that showcased various 'London's' around the world. This meant audiences saw 'London' in line with the Nike advertising (check it out here: https://lnkd.in/g7Z8Jw9S) 2. 👟 It sponsored many athletes at the games and provided bright and unique shoes for the athletes to sport. Viewers couldn't miss them! So what happened? Nike outperformed Adidas in almost all metrics including: "37% of respondents believed Nike was the official sponsor - only 21% for Adidas." Meaning - When faced with a business challenge that appears to be insurmountable, double down in customer engagement and real, emotional connection. Customer care more about engaging content than 'big brands' Are you a Nike or Adidas fan? Let me know in the comments below ⬇️⬇️⬇️ CC: Menachem Bacher #nike #Adidas #campaign #olympics #news #marketing #product #shoes #running #2024 #2012 #advertising #sponsorships #productmarketing

"Find Your Greatness"- Nike's Classic Masterstroke During the 2012 Olympics In 2012, Adidas paid $150M to be the #London Olympics title sponsor. Strict rules barred competitors from using terms like Olympics or London. Game over for Nike? Not even close. Here’s how Nike turned the tables: 💡 Visibility Masterstroke: 400 Olympians wore Nike's neon yellow-green shoes, impossible to miss on the track. Creative Genius: Ads shot in 29 places named “London” worldwide—everywhere except the UK- Bypassing restrictions creatively. Relatable Endorsements: Nike used everyday teenagers, selling inspiration over stardom. Leveraged the feeling of inspiration. The results? Nike got trending everywhere 🔥 Dominating Conversations: 16,000 tweets for Nike vs. Adidas’ 9,000. Fan Surge: Nike gained 57,000 followers; Adidas, just 12,000. Public Confusion: 37% thought Nike was the sponsor (Adidas: 21%). YouTube Buzz: Nike’s ad hit 4.5M views in a week; Adidas trailed at 2.9M. Nike proved greatness isn’t reserved for Olympians — it’s for everyone. While Adidas had the sponsorship, Nike won the spotlight. Who do you think really owned the Olympics? Which is your favourite Nike's campaign? Let's discuss. #connections #Marketing #strategy #NikeVsAdidas #FindYourGreatness #Nike

The story of how you can beat your competitors against the odds using creative and unique marketing strategies & engaging with your audience. Are you team Nike or Adidas? #nike #Adidas #campaign #olympics #news #marketing #product #shoes #running #2024 #2012 #advertising #sponsorships #productmarketing

Nike vs Adidas: The Ultimate Faceoff! At the 2012 London Olympics, Adidas was the official sponsor —investing $150M to showcase their brand everywhere. But here's the twist: Nike, without official sponsor status, stole the spotlight through brilliant ambush marketing. 1. "Find Your Greatness" Campaign Nike featured everyday athletes from various "Londons" across the globe—from Ohio to Nigeria—showing that greatness belongs to everyone, not just Olympians. 2. Eye-Catching "Volt" Shoes Over 400 athletes wore Nike's distinctive neon-yellow-green "Volt" shoes, creating a powerful visual presence while staying within sponsorship guidelines. 3. Digital Domination The "Find Your Greatness" campaign went viral, generating millions of YouTube views and massive social media buzz. What is the Impact? Most viewers assumed Nike was the official sponsor, proving that creative marketing can outperform big budgets. The lesson? You don't need official titles to make a huge impact. Smart creativity can help you outshine even the biggest competitors. Follow Chetan Kumar for more such Content. #nike #ambushmarketing #casestudy #marketing