What happens when your brand gets hijacked? Brandjacking is when outside forces take control of your brand’s image—often without your consent. Whether it is a viral social media movement, a political group using your logo, or a public figure aligning with your company in ways you never intended, brand perception can quickly spiral out of your control. It has happened to some of the biggest brands, and in today’s fast-moving digital world, no company is immune. The good news? There are ways to stay ahead of it: ✔️ Monitor public perception – Keep track of how your brand is being used and discussed. ✔️ Engage proactively – Address misconceptions early before they take hold. ✔️ Clarify your positioning – Make your brand’s values clear so there is less room for misinterpretation. At Superessence, we help organizations track real-time shifts in brand sentiment so they can respond before an issue becomes a crisis. Check out this article to learn more: https://lnkd.in/exQcGQSp Has your brand ever faced brandjacking? How did you handle it? #Brandjacking #ReputationManagement #BrandProtection #Superessence #CrisisPrevention #ConsumerSentiment
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