Is luxury becoming mass? 📉
Let’s take a simple comparison between Women’s Spring Summer 2025 and the 2024 Victoria’s Secret Fashion Show:
🔹SS25 runways received on average 4,727 live audience on Instagram, while 2024 VSFS achieved 149,000 — a multiplier of 45.
🔹SS25 runways received on average 4,676 live audience on YouTube, while 2024 VSFS achieved 1,736,604 — a multiplier of 442.
🥁As debates continue around whether luxury has drifted toward mediocrity, subtle cues suggest fashion giant is adjusting attitude towards creativity:
the lucrative seat for 香奈兒 artistic director has remained unfilled since Virginie Viard’s departure on June 6 earlier. Nonetheless, Chanel manifests minimal concerns towards the abrupt gap in creative leadership. The brand has recently released #N5IsTheAnswer ad featuring Margot Robbie, #CHANELWinterTale curated by Valentina Li…Exhibition GABRIELLE CHANEL: FASHION MANIFESTO goes nice and sound in Power Station of Art in Shanghai—All while CHANEL SS25 was presented by ateliers than one creative leader.
Regarding the normality of creativity, Jonathan Anderson, the creative director of Loewe and JW Anderson, has digitally spotlighted fashion merchandise. He livestreamed #LOEWESS25 and #JWANDERSONSS25 on personal SNS, bringing 679 and 449 views, respectively. These numbers are outstanding as Lyst (produced designer fashion popularity scale of #Lystchart) livestreamed #MIUMIUSS25, attracted 126 visits.
🔙 Legendary artisan He Chou ‘何稠’ of the Sui Dynsty ‘隋’ , was documented as possessing extraordinary traits of Smart and Intelligence in Details ‘稠性绝巧,有智思,用意精微’. He pioneeringly demonstrated exceptional talent in glass craftsmanship, textiles tailoring and architecture excellence. His influence endures from around 600 A.D. to the present day — highlights the endurance of crafts.
Do fashion houses still need creative forces? Looking ahead, it’s certain that eliminating the role of a creative position—even amid economic strain —mark a historic shift in human resources, but evolving negotiation over creativity is on long-term basis.
Continue reading and SS25 Runways statistics available at #UWITH2DOTS #ü, 🔗👉 https://lnkd.in/gWtGQFcT
Fashion E-commerce & Digital Leader | Head of Brand & Partnerships
5moI love this so much!