Our Chief Innovation Officer Matt Ferguson gave a guest lecture to a Sports & Hospitality class at the University of North Carolina at Chapel Hill on the Power of Storytelling in Sports Experiences. More and more sports venues and facilities are coming to Storyland for help elevating their experiences. It was an honor to share our story in such an iconic place for sports—the home of Michael Jordan, the Dean Dome, and so many national championships. It’s always a joy to help inspire the next generation of storytellers. Thanks to Dr. C.A. Tuggle for the opportunity! #sports #sportsvenues #sportsfacilities #stadiums #arenas #storytelling #experiencedesign
