Canadian whisky, in my opinion, stands among the finest in the world, capable of competing with the best from other whisky-producing nations. This week, is Canadian Whisky week (did you know that's a thing!?).
For those unfamiliar with the amazing whisky coming out of Canada I encourage you to take a tour through the attached document, created and shared by Reece Sims and FlavorCamp to help promote Canadian Whisky week.
🍁 Fun fact: Canadian whisky has an unusual (and highly debated) regulation that allows producers to add up to 9.09% of other liquids to their whisky (eg. wine, rum, sherry, etc.). Historically I believe the rule was to help Canadian distillers compete in the US whisky market - by adding some American whisky to their Canadian whisky they got a tax break when importing it to the US. But now, I think it gives local distillers a unique creative element that other countries aren't allowed to do. 🥃
So, here’s a question for you: What does it take for Canadian whisky to earn a greater presence on the world stage?
Is it innovation, marketing, or something else entirely?
Drop your thoughts below, celebrate Canadian Whisky Week with a drink or cocktail (a few a recommended in the document!), and keep your eyes out for upcoming Canadian Whisky Awards!
Don Livermore Alex Hamer
#CanadianWhiskyWeek #CadWhiskyWeek #Whisky #CanadianSpirits #BusinessOfWhisky #whiskyawards
(she/her) Digital Marketing Strategy
4moAn incredible achievement for Starward and Australian whisky! A true testament to our team’s passion and innovation