Today the The New York Times ran a piece highlighting the Shohei Ohtani effect and its massive impact on sponsorships. The article draws on SponsorUnited’s sponsorship data insights. 📈⚾ With Ohtani driving a 114% surge in MLB sponsorships in Japan and the Los Angeles Dodgers are poised to surpass the Cowboys as the top-earning team in Major League Sports, the numbers speak for themselves. And when Ohtani comes to town? Local sponsorships spike, with Japanese brands securing prime in-stadium ad placements to reach Japanese fans watching 5,500 miles away. #Sponsorships #SportsMarketing #MLB #Ohtani #Dodgers https://lnkd.in/gBiekrqi
