Spark Foundry NZ’s Post

💡 The Trade Desk NZ, Thought Leadership Round Table 💭 Last night, our ever inspiring and exceedingly intelligent Head of Digital Connections & Planning Miri Kang was a panellist discussing 'Future-proofing client strategy', in the current economic context and ever-changing marketing and technology landscape. The panel discussed how AI is changing the way we work, and how we train the next generation of media practitioners. They also spoke about short-term thinking driven by economic uncertainty, the need to be nimble in the way we work, and asked clients to take stock of what they have in terms of 1st party data, tech and capabilities before jumping on the new shiny tool.    Thank you to The Trade Desk team for hosting such an open and insightful thought leadership discussion. Stephanie Sheridan, Jason Waddell, Harry Whitaker, Maria Baca Castex & James Bayes

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