Softside’s Post

For a long time now, merchandise has been much more than slapping a new logo onto a t-shirt — it's a way for marketing teams to super-serve fans, use data to engage and nurture communities, create experiences that build out an artist's vision... and make some ready cash. In our latest Sandbox guide, we break down... 🧢 Modern techniques: how to mix merch with activations, how to listen to fans (and when to trust your instinct), how to build merch release cycles, and more 🧢 How to use merch to solidify an artist’s legacy, how to build an artists’ merch into a more multi-dimensional business, and the artist as Creative Director 🧢 Up-to-date ideas: how to collaborate with fans, how to pick partners, virtual merch, social media as marketplaces and more Featuring expert contributions from Paul Ellis at Warner Music Group, Itai Winter at genni, CEO of BSI Merch Andy Allen, and Softside founder Erin Singleton, and case studies breaking down the merch strategies used by Underworld and Ed Sheeran. Music Ally subscribers can read the full guide here: https://lnkd.in/eRMcy5f7