Mars, well-known for its M&M brand, has announced it will acquire Kellanova, a Kellogg spinoff, for $35.9 billion in cash. This acquisition will add popular brands like Pringles and Cheez-Its to Mars' snacking portfolio. Kellanova, formed after Kellogg's 2023 business split, reported net sales of over $13 billion last year. Mars CEO Poul Weihrauch emphasized the long-term growth strategy, aiming to absorb inflationary shocks and offer new opportunities in markets like China and Africa. Despite potential antitrust concerns due to market share overlap, Kellanova CEO Steve Cahillane and Mars executives remain optimistic about regulatory approvals. The deal, expected to complete in the first half of 2025, highlights the growing trend of consolidation in the snack industry as consumers look for more value options. The acquisition has also faced scrutiny from consumer groups worried about higher prices and reduced healthy options. Mars plans to leverage Kellanova's brands like RXBar and Nutri-Grain to build a robust global snacking business. Source: CNBC.
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Exciting news in the business world! 🌍 Mars has finalized a major acquisition in the snack market, a deal exceeding $35 billion. 🚀 This strategic move showcases Mars' commitment to expanding its market presence and product offerings. The acquisition reflects careful planning, highlighting the importance of understanding emerging markets. 📈 While Kellanova's focus on emerging markets provides a promising opportunity for growth, successful integration requires more than just a shared industry. -🤝 Cultural capital, - market knowledge, - a harmonious approach to business functions are key elements for a smooth transition and sustained success. 💼 By emphasizing collaboration and a shared vision, Mars aims to create a synergistic partnership rather than a dominant-subordinate dynamic. 🌟 This approach is essential for the seamless integration and long-term success of this landmark acquisition. 🌐 #BusinessNews #Acquisition #MarketExpansion #Collaboration #SuccessFactors
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Mars to acquire Kellanova in $29bn deal 👏 First reported earlier this month, the deal is the largest-ever acquisition for the FMCG giant, surpassing the $23bn it paid for Wrigley's chewing gum business in 2008. The group continues its strategic investment strategy following the acquisition of the chocolate retailer Hotel Chocolat in November 2023. News of the potential acquisition led to Kellanova's share price soaring by 18% last week, whose portfolio includes Pringles, Pop-Tarts, Rice Krispie Treats, and Special K. President and CEO of Mars, Poul Weihrauch commented: "In welcoming Kellanova’s portfolio of growing global brands, we have a substantial opportunity for Mars to further develop a sustainable snacking business that is fit for the future." “We will honour the heritage and innovation behind Kellanova’s incredible snacking and food brands, while combining our respective strengths to deliver more choice and innovation to consumers and customers.” #News #Food #Snacks #Acquisition #Growth #Consumer #Strategy
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https://lnkd.in/gpWEQsTE Here is a New Chapter in the Global Food Industry !! The announcement of Mars' $36 billion acquisition of Kellanova marks a significant milestone in the global food and consumer goods sector. This merger isn't just about expanding product lines or market reach; it's a testament to the evolving landscape of how major players in the industry are adapting to changing consumer demands and competitive pressures. Mars, known for its iconic brands and commitment to quality, and Kellanova, a leader in health-conscious and innovative food products, together create a powerhouse that will set new standards in the industry. This move signals a strategic alignment that could reshape the way we think about food production, sustainability, and consumer engagement. It's fascinating to witness how such large-scale mergers can open doors to new opportunities, create synergies, and drive innovation across the board. The combined expertise and resources of these two giants have the potential to enhance their impact on the global market, offering consumers even more value. As we watch this merger unfold, it's clear that the future of the food industry is being shaped by bold moves and visionary thinking. Kudos to both teams for embarking on this exciting journey! Plural Technology
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The Hershey Trust has rejected Mondelēz International’s second attempt to acquire confectionery giant Hershey, citing the offer as too low. While it is unclear if or when Mondelez will up its bid, the potential combined The Hershey Company and Mondelēz International business could significantly boost benefit both companies, according to Carl Quash, head of snacks and nutrition at Euromonitor International, who shared commentary with FoodNavigator-USA. https://lnkd.in/eHmzd8rR #hershey #mondelez #acquisition #confectionery
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And there it is... A few fun facts about Mars planned acquisition of Kellanova: - It would be the largest acquisition by a US food company since Kraft-Heinz in 2015. I wish them better luck. - If you were a Kellanova shareholder since day 1 (October 3, 2023), you would see a 42% increase in the value of your shares at $83.50. Not a bad return for return for 10 months. - Kellanova would have the shortest lifespan of any major food company in recent memory, so far just 10 months old. This beats Kraft Foods Group which existed for 3.5 years between its break from Mondelez and merger with Heinz. Given K's relatively flat share performance over this period (prior to the Mars news,) I don't think it will be missed. - With a combined ~$57B in annual sales, Mars+Kellanova has the potential to challenge Unilever for the #3 spot among global food company. A big move for Mars. Anton Vincent and Gabrielle Dallas Wesley, enjoy the ride! https://lnkd.in/ev-Sg9wz
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Mars, Inc. is making a significant move to double the size of its snack business by acquiring Kellanova, a Chicago-based company, for approximately $35.9 billion. This strategic acquisition brings iconic brands like Pringles, Cheez-It, and Pop-Tarts under Mars’ umbrella, enhancing its snacking portfolio and global reach. The deal, which is expected to close in the first half of 2025, positions Mars to deliver more choice and innovation in the snacking industry while honoring Kellanova’s legacy. With this acquisition, Mars is set to expand its influence in the global snacking market, combining strengths to drive future growth and consumer-centric innovation. #SnackingInnovation #MarsAcquisition #BrandExpansion #GlobalGrowth #FoodIndustry #ConsumerProducts #Kellanova #StrategicGrowth #SnackBrands
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Exciting Developments in the CPG Food Industry: Mergers & Acquisitions: - Flowers Foods Strengthens Portfolio with Simple Mills Acquisition: Enhancing their presence in the thriving free-from and better-for-you baked goods market. - Rumored Mondelez Bid for Hershey: Speculations abound about a potential game-changing deal in the confectionery sector. Product Launches: - Pepperidge Farm Introduces Goldfish Sweets: Diversifying beyond their iconic crackers to meet the increasing demand for sweet and savory snack options. - Tillamook Unveils Premium Chocolate Ice Cream Collection: Leveraging their reputation for top-notch dairy products to enter the upscale chocolate ice cream market. Industry Trends: - Health & Wellness in Focus: Consumers driving demand for clean label, plant-based, and functional products. - Sustainability Initiatives Take Center Stage: Pressure mounts on CPG firms to adopt eco-friendly practices like sustainable packaging and responsible sourcing. - E-commerce Boom: Online grocery shopping trends reshape the landscape for CPG companies, offering new possibilities and challenges. For Further Insights: - Stay Informed with Industry Publications like Supermarket News, Food Business News, and BevNET. - Visit Company Websites for the Latest Updates from Major CPG Players. - Explore Market Research Reports from Nielsen, IRI, and Euromonitor International for comprehensive analysis.
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Exciting Developments in the CPG Food Industry: Mergers & Acquisitions: - Flowers Foods Strengthens Portfolio with Simple Mills Acquisition: Enhancing their presence in the thriving free-from and better-for-you baked goods market. - Rumored Mondelez Bid for Hershey: Speculations abound about a potential game-changing deal in the confectionery sector. Product Launches: - Pepperidge Farm Introduces Goldfish Sweets: Diversifying beyond their iconic crackers to meet the increasing demand for sweet and savory snack options. - Tillamook Unveils Premium Chocolate Ice Cream Collection: Leveraging their reputation for top-notch dairy products to enter the upscale chocolate ice cream market. Industry Trends: - Health & Wellness in Focus: Consumers driving demand for clean label, plant-based, and functional products. - Sustainability Initiatives Take Center Stage: Pressure mounts on CPG firms to adopt eco-friendly practices like sustainable packaging and responsible sourcing. - E-commerce Boom: Online grocery shopping trends reshape the landscape for CPG companies, offering new possibilities and challenges. For Further Insights: - Stay Informed with Industry Publications like Supermarket News, Food Business News, and BevNET. - Visit Company Websites for the Latest Updates from Major CPG Players. - Explore Market Research Reports from Nielsen, IRI, and Euromonitor International for comprehensive analysis.
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The big food news of the day is a potential Mars acquisition of Kellanova. Mars, of course, is the massive, privately held company known for M&Ms, Snickers and Twix. Kellanova, is the snacking side spinoff of Kellogg—the cereal side was left to sink or swim on its own, and we can see the results of that decision paying off. There's a lot going on here, but the biggest lesson I'm seeing is that the chocolate business cannot stand on its own. Mars, of course, already has other brands outside of chocolate. But the more it leans on chocolate, the more it leans on an unpredictable, climate change susceptible commodity. Kellanova, for its part, has a winning story to tell of its own: Right after PepsiCo said its snack sales were lagging, Kellanova reported the opposite. Do people prefer Pringles to Doritos? Not my personal preference, but I still say, the produce business is the way forward!! Here's our story on the news: https://lnkd.in/e-wAzjxN
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