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Mars, well-known for its M&M brand, has announced it will acquire Kellanova, a Kellogg spinoff, for $35.9 billion in cash. This acquisition will add popular brands like Pringles and Cheez-Its to Mars' snacking portfolio. Kellanova, formed after Kellogg's 2023 business split, reported net sales of over $13 billion last year. Mars CEO Poul Weihrauch emphasized the long-term growth strategy, aiming to absorb inflationary shocks and offer new opportunities in markets like China and Africa. Despite potential antitrust concerns due to market share overlap, Kellanova CEO Steve Cahillane and Mars executives remain optimistic about regulatory approvals. The deal, expected to complete in the first half of 2025, highlights the growing trend of consolidation in the snack industry as consumers look for more value options. The acquisition has also faced scrutiny from consumer groups worried about higher prices and reduced healthy options. Mars plans to leverage Kellanova's brands like RXBar and Nutri-Grain to build a robust global snacking business. Source: CNBC.

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