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If you’re trying to increase the reach of your LinkedIn posts, stop chasing the algorithm and start creating value. Here’s the reality ⬇️ There are multiple algorithms and they are constantly changing. What worked yesterday won't necessarily work tomorrow. Instead of getting caught up in the whack-a-mole game of beating the algorithm, focus on the two things the algorithm never punishes... ... Valuable content and genuine engagement. Here are some strategies to maximise your LinkedIn post reach and maintain relevance with your audience: 1️⃣ Deliver Value. Sharing random quotes or viral content might get views, but creating posts that actually address your audience’s biggest challenges will build trust and make you an authority in your niche. Solve problems, offer insights, and be the go-to source in whatever area you serve. 2️⃣ Engage with Your Audience. Success is not just about being seen, it’s about creating conversations. When people comment, engage with them. Respond thoughtfully and watch conversations take on a life of their own. That’s how you build lasting connections. 3️⃣ Use Polls Wisely. Polls are a powerful tool for reach because they’re quick and interactive. But don’t fall into the trap of creating irrelevant polls just for clicks. A poll about “cakes” (unless you’re a baker!) won’t deliver meaningful eyeballs. Instead, craft polls that align with your brand and your audience’s professional interests. 4️⃣ Stay On-Brand. Every post shapes your personal brand. Ask yourself, “Does this content align with what I stand for?” Virality isn’t worth sacrificing your reputation for. A post that’s off-topic or polarising can quickly drain your time and energy interacting with people who have no relevance to your business. Remember, it’s better to have smaller reach with the right audience, than massive reach with little relevance. Build trust, share value, and make every post count in building your professional credibility. For more on this, check the following short video snippet: https://lnkd.in/eBKqJYdY ❓ What's your approach to building meaningful reach on LinkedIn? Similar to the above, or somehow different?