Did you know that manufacturers prioritizing innovation in 2022 were 1.8x more likely to experience overall sales growth compared to those with stagnant or declining innovation? 📊 Fernando López Martínez from NielsenIQ highlights that the market demands innovation to work harder: Great ideas + great products + great activation = successful growth. There’s no one-size-fits-all approach to innovation. Instead, focus on: 💫 Disrupting a category 🌱 Growing the brand 🎯 "Wow-ing" a target segment 🔥 Creating brand buzz 🍽 Offering crowd-pleasing benefits Innovation is key to driving success in today’s competitive market! Missed the session? No worries! The full recording and slides will be available on SNACintl.org in the coming weeks. #SNAXPO25 #SnaxToTheMax #InnovationInSnacks #SnackManufacturers
