The more companies sanitize corporate communications, the less credible they become to the public. Our latest blog points to three flaws: 🔹The wrong messenger – C-suite executives are trusted more than PR flacks 🔹The wrong medium – 81% of people find company statements presented in news articles at least somewhat credible vs. 66% trust corporate blogs 🔹The wrong tone – 90% of people say they question corporate messaging at least some of the time, and 36% find company statements overly scripted or PR-driven When it comes to corporate communications, the more human the messenger, the more believable the message. Read the full blog here: https://lnkd.in/g_qWVdvW
