Smartcore’s Post

🎡 It’s another exciting day to Spin to Win at our Sales Lounge A17, at Vitafoods Europe 2024! We’ve had a great morning with many spins and wins, but there are still plenty of prizes to be given away. 🙌 So, exhibitors, seize your opportunity – join us before the show concludes to spin and win big! 🥳 See you soon at our Sales Lounge A17! 👋 #smartcore #digitalmarketing #marketingandadvertising #smarterdigitalcampaigns #b2b #b2bmarketing #marketing #nutraceuticals #nutraceuticalingredients #brandawareness #leadgeneration #thoughtleadership #b2bsmartersolutions #vitafoodseurope #spintowin

How can premix fortification meet consumer demand? Fortified premixes empower you to capitalize on the trend towards functional foods & beverages and can allow your product mix to offer targeted health benefits. Stay ahead of the curve with our expert team at Vida-Blend helping you every step of the way! #thoughtleadership #premix #contractmanufacturing #vitaminsandminerals #foodandbeverageindustry #cosmeticindustry #b2b #fortification

📢Our 2025 Webinar Calendar is here! Explore the topics that matter most to your business, join us as webinar partner, and let's help you reach the right buyers for your products 🚀   #smartcore #digitalmarketing #b2bmarketing #marketing #b2b #webinar

Here it is—I'm leveling up my game by getting AFicioNAdo™ Certification Program certified for #CannabisBeverages! A big thank you to Meagan Coester for being a trusted guide in this new industry space. I can't wait to assist #THCbeverage and #HempBeverage brands with their strategic business plans. Did I mention that I also have over a decade of beer distribution experience? So, wink, wink, nudge, nudge CannaBev brands who want to navigate the beer distribution landscape. Hit me up! Learn more about me and peek at my client roster by visiting my website. Pricing is also listed because I think secret pricing is dumb - the link is in the comments! 👇 - https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #THCbeverage #CBDbeverage #CPGsales

Did you know that the snack market is evolving? Explore the latest trends in this category and share your thoughts with us below! 👇 #uFoodinTrends #uFoodin #B2B #B2Bmarketplace #Snack #snackindustry #Snacktrends #Sourcing #foodmarket #foodindustry #foodtech #flavors

Do you track market share for your brands? 📊 Market share is a common KPI for our clients across APAC but for the most part, they don't have access to the metrics of measurement in the On Premise. OPM from CGA by NIQ provides the most comprehensive read for the channel globally across alcoholic beverages and is now available in #Australia and launching in #Korea this November. To find out more get in touch at james.phillips@nielseniq.com Jaepil Sohn Tom Graham Ryan Winslade Samiksha Chopade #OnPremise #Drinks #BevAl #Data #Insights

Sales in the On Premise are more difficult to track than retail. We at CGA - the On Premise arm of NIQ - have been doing just that for many years in the UK and have expanded our methodology to France and most recently to Germany in Europe. Reach out to connect and see how the On Premise Measurement can give your business a leading edge in the channel! #OnPremise #Beverage #MarketShare #BrandPerformance #CategorySales

Building consumer trust in cannabis beverages goes beyond crafting a quality product. In our latest blog, Cool Out’s founders, Kevin Chipman and Chirag Vyas share strategies for creating a memorable and trustworthy brand.  From defining a unique brand identity to maintaining stringent quality control, we break down the essential steps cannabis brands can take to build a loyal customer base and gain traction in the beverage space. Learn how to keep quality at the heart of your brand, from production to packaging. [https://loom.ly/L1zxdPQ #CannabisTrust #BrandLoyalty #KushInsights 

Beverage alcohol sales velocity in Off-Premise is like watching paint dry these days 🐌 I know I see it. I've been watching this happen since 2022. When I told folks in my industry that things would get rough until 2025, most people just shrugged it off, yet here we are. Here's the thing, though—it's not the end of the world, and there are ways to mitigate slow churn rates. 👉 get creative with programming and displays for Off-Premise - it's worth asking; you might not get a Yes, but who cares? You're right back where you started, and you know more than you did previously. 👉 show up in the market! I'm always amazed when brands say, "We sold XX just by showing up and speaking with the buyer." This is not rocket science; sales is still a human relationship business. 👉 Go wide - add more points of distribution for your brand to offset slow sell-through in existing retail accounts 👉 Diversify your audience - what parts of the market have you not tapped into yet? 👉 Mind the Gaps - I love a good Gap Report. Find the holes in your distribution footprint and focus on filling those brand and account gaps. 👉 Go Digital - more and more shoppers are browsing online and buying in-store. Address your digital marketing efforts. You might not be generating enough brand awareness to ignite pull-through. This is just a sample of the tactics I use with brand partners to boost sales. If you're ready to stop spinning your wheels and move the needle, contact me at julie@notyourhobbymarketing.com or DM me to discuss consulting service options. I promise it's not as pricey as you think. - #CraftBeverages #BeverageBusiness #OffPremise #BeverageSales #RateOfSale #Beer #Cider #HardKombucha #Mead #Seltzer #PackageSales #BeverageDistribution #WholesaleChannel

📢Our 2025 Webinar Calendar is here! Explore the topics that matter most to your business, join us as webinar partner, and let's help you reach the right buyers for your products 🚀 #smartcore #digitalmarketing #b2bmarketing #marketing #b2b #webinar