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When marketers are expected to do more with less, Adobe is stepping up to lighten the load at every stage - from ideation to creation, consumption, and analysis — while also helping inform decisions on what comes next. Read Slalom's recap of #AdobeSummit 2025 for takeaways from our experts on where marketers can make the biggest impact. https://slalom.ws/4iVvMdN

Beau Parenteau

Strategic Leader | Business Intelligence & Operations | Driving Growth Through Data & Process Optimization

3d

Love how this highlights the shift from big ideas to scalable execution. Curious—how’s Slalom helping clients get their data and workflows ready before jumping into GenAI tools like Firefly and Mix Modeler? From what I’ve seen, that prep work is the real unlock.

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