Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? 🎙️On Performance Marketing World Unlocked's podcast, Wayne Butler (Head of Media Effectiveness at Sky Media) and Nigel Walley (CEO at Decipher) cut through the noise of industry buzzwords. They explore how overused terms are clouding conversations around measurement and data - sometimes with serious consequences for brands. If you're tired of the jargon, this one's for you. Plus, subscribe to our Demystifying Data newsletter here - https://lnkd.in/dbNMgAp7. #PerformanceMarketingWorld #PerformanceMarketing #ConnectionsMeanEverything
Driving digital transformation and open data. Currently working with Government and industry to establish new data schemas and standards for Digital Property Logbooks and Renovation Plans for Retrofit.
6d'There's just two forms of TV - linear and on-demand. Everything else is details"