Shobha Singh’s Post

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Talent acquisition specialist

Position : Digital Marketing Executive Location : Okhla Salary : ₹35,000 – ₹40,000 (based on experience & interview) Experience : 3-5 years Gender : Open to both male and female applicants Languages Required: English & Hindi (Fluent Communication) Key Responsibilities: * Develop and implement effective SEO strategies to improve the company’s website visibility on search engines, enhance organic traffic, and drive online sales. * Manage social media channels, create engaging content, drive social media traffic, and ensure active online presence on platforms like Facebook, Instagram, LinkedIn, Twitter, etc. * Plan, implement, and optimize paid Google AdWords campaigns, ensuring cost-effective and high-return results. Monitor and analyze campaign performance. * Collaborate with the content team to create SEO-friendly blog posts, articles, videos, and infographics that engage target audiences. * Create and manage email marketing campaigns to retain and engage existing customers, and convert new leads. * Use tools like Google Analytics, SEMrush, Ahrefs, and others to track website performance, understand user behavior, and provide insights for campaign improvements. * Drive online campaigns for lead generation, and optimize the funnel for converting leads into customers. * Stay up to date with the latest trends in digital marketing, including new tools, techniques, and best practices. * Develop, implement, and manage marketing campaigns to increase brand awareness Skills & Qualifications: * Minimum 3-5 years of experience in digital marketing, focusing on SEO, SMO, Google AdWords, and other digital marketing tools. * Proficiency in Google Analytics, SEMrush, Ahrefs, or similar tools for website tracking and analysis. * Strong knowledge of SEO strategies including keyword research, on-page SEO, off-page SEO, and link building. * Expertise in managing and optimizing Google Ads campaigns, including search ads, display ads, and retargeting. * Solid understanding of Social Media Marketing across platforms like Facebook, Instagram, LinkedIn, Twitter, etc. * Hands-on experience in content creation, email marketing, and using CMS platforms like WordPress. * Strong communication skills in both English and Hindi, with the ability to create and deliver clear marketing messages. * Excellent multitasking abilities and the ability to manage multiple projects and deadlines. * Critical thinking skills, with a keen ability to analyze and solve problems creatively. * Strong organizational skills with a detail-oriented approach to work. * Ability to work independently, as well as collaborate effectively with a team. * Ability to think outside the box and take the initiative in planning and executing innovative marketing strategies. * Strong interpersonal skills and the ability to work well with both internal teams and external partners. * A passion for continuous learning and staying updated on emerging digital marketing trends.

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