SHIFT Idaho’s Post

What's the best way to talk to teens about traffic safety? Meet them where they are. Duh. Teens in Idaho are 2.6 times more likely to be involved in a crash than drivers of any other age group. We have to do better. We've been in a lot of places serving up a lot of messages for teen driver safety week but these might be my favorites. They are sidewalk chalk installations we placed near high traffic areas for teens - these photos are near the stadium where most Boise high schools play their football games. The communication landscape is constantly changing - especially among young people. We have to be creative and innovative as we try to keep up - I'm proud to have a team that's willing to jump in and take risks! Stephanie Brown Hanna Krizman Marisa Jackels Tabitha Smith Brian Cottier Erick Gutierrez SOVRN - A creative agency Riester SHIFT Idaho