Sharon Yourell Lawlor’s Post

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The Modern Shopper Strategist empowering brands and retailers to create unforgettable shopper experiences | RETHINK Retail Top Expert 2023–2025 | NRF Top Voice| RTIH Top 100 Tech Influencer 2025 |Keynote Speaker |Writer.

So what’s this? ✅ Two fish dinners purchased in my local fishmonger yesterday. ✅ Tasty convenience for a busy professional wrapped up in a tin. ✅ Sustainability… supporting local retail. ✅ Great category management practices at play. The answer is ‘all of the above’. Mondays in our house tend to be fish on the menu and we pretty much go out of our way to go to our local fishmonger shop. It’s more expensive than supermarket offerings which are located nearby and requires a specific visit to the store. So WHY am I not only bothering to shop here but am actively choosing to? This local fishmonger offers great value for money. When I pop in, I feel like I get added value thrown into my retail visit. ✅ Really knowledgeable staff who will advise on cooking instructions, size of fish needed relative to numbers I’m cooking for. ✅ Different solutions to enhance taste. There’s always options with different sauces or pre-prepped ingredients to enhance taste. These two purchases included teriyaki sauce for the salmon and lemon and garlic for the cod. This conveniently makes the offering tastier by pre-matching fish to sauce for me. ✅ Goodwill gesture. The staff member gave me this free lemon, with some advice to use it on the cod. So I left this store, again a happy customer seeing the value add in good old traditional customer service and customer focused retailing and feeling that I got great value for money from this store visit. A win win here. The salmon was delicious and I’m pretty sure that the cod will be too. Don't forget to subscribe to my weekly newsletter - What's In Store? https://lnkd.in/dK3GMkNh #toptetailexpert

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7mo

Shopping local really matters and makes all the difference to us as the shopper and absolutely to the retailer 🫶

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