Shaner Hotels’ Post

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

So much to unpack here…. Certainly a good deal for the fans if this is the only cost involved with going to an event. Some points…. The COGS (cost of goods sold) here is probably 70-80% if sponsorships aren’t taken into account. However, Coca Cola is a multi million dollar sponsor of the venue and only their products are sold there, eg there isn’t a Pepsi Starry in sight. So that helps with this for sure. And if you want a souvenir cup for your Coke, it doubles to $4 :) So food at this end of the pricing scale probably isn’t considered a profit center for the team/venue. At the other end, as an example, Stadium Nachos (Red & black tortilla chips, braised brisket, queso blanco, pico de gallo, BBQ sauce) are $18.00. Plus the coke and you’re at $20 as well. Anyway…. When the Stadium of the Future™️ opens here in Jacksonville in the next 3 or so years, part that plan is to do similar here. Eg, take food out as a profit center. The most public example of this has been Mark Lamping ‘s example of pizza. If a pizza place at the stadium has a brick and mortar business outside of the stadium, the stadium prices will be the same as the outside of the stadium pricing. But…. A quick google shows that season tickets are easily 3x the cost of a similar seat at the Jacksonville Jaguars (2 seats at $10,930 v $3222 as an example using my season ticket price [that, yes, I locked in ages ago.]) And so…. Ticket prices here will go up to recapture the lost revenue from food sales. tl; dr: it’s a zero sum game

Picadilly

Local beer + fresh indie thinking = advertising breakthrough enough to warrant its own documentary called "Rainier: A Beer Odyssey." In 1974, Gordon Bowker (one of Starbucks' original founders) joined Terry Heckler and founded Heckler/Bowker, a small boutique ad agency based in Seattle. Rainier–a well-known Washington beer–took a chance on them, and the rest is history. I've only been in Washington 3 years, but every local I speak to remembers the Rainier ads from this time, which after watching the film, I can say feel more like modern social-first content and/or activations than the syrupy, on-the-nose TV spots of that time. They are locally relevant (Mailbox peak, anyone?), funny in that SNL-skit kind-of-way, and still somehow center the product. This documentary film came out in regional theaters this week, and it's epic to say the least. It's a reminder that advertising can and should be more than promotion, that indie shops can rise to great heights, and that tapping into something truly unique about a sub-culture pays dividends at the time, and well into the future. https://lnkd.in/gMjn3g-T #advertising #beer #indieagencies #seattle

Once Again the "weird/odd" take is the winner for my latest Chesters Chicken spot. I threw some accented takes in just for fun and again that's the one they went with. Check out more and hit me up for your next project (accents or not :))...www.chrismccloy.com #videomarketing #videoproduction #videoproductioncompany #commercialproduction #commercialdirector #creativedirector #adagency #ottvideo #marketingandadvertising #mediaproduction #mediamarketing #talentagency #socialmediamarketing

We've taken the traditional pickle and given it a sweet twist! 🥒🍬 Discover how our innovative approach to pickling is changing the condiment game, one jar at a time. #SweetPickleRevolution #InnovativeFlavors #CondimentRevolution"

Keiser University’s Graduate Nutrition and Sarasota Culinary Departments have partnered with the Osceola Council on Aging to support families and seniors relying on county food boxes. Through food demonstrations, these videos showcase practical techniques, creative food combinations, and ways to maximize the nutritional value of meals while accommodating the cultural diversity of the populations served by the county’s food bank. The series begins with a fried rice recipe. More videos will be shared soon to continue supporting and educating our community. #KeiserUniversityGraduateSchool #NutritionDepartment

💡 Case Study💡 Unity Over Competition 🤝 Stepping back from a rivalry, Burger King took a stand for a cause more than sales, showing the power of emotional marketing. In games of compassion, we all win. ❤️ #PlayhouseCommunication #PowerOfPlayhouse #EmotionalMarketing #BurgerKing