As brands fuse retail media and shopper marketing teams, one thing is clear: data must lead the way. Without trusted insights, navigating this shift becomes a guessing game. At Shalion, we power the intelligence behind the new and next in eCommerce. In our latest blog, ‘The rise of connected commerce’ we break down how this trend is reshaping retail and what it means for brands and agencies. Read more here: https://hubs.li/Q03fvvmp0 #ConnectedCommerce #RetailMedia #ShopperMarketing #RetailInsights #eCommerce
