Scott Love’s Post

So proud of my classmate, company mate, and friend RADM Jim Waters for the impact he is making on the fleet and our nation as he leads U. S. Navy recruiting. I have been recruiting for nearly thirty years and observed three effective recruiting concepts in this post that I wanted to share with you to help you recruit talent. Feel free to share what you or your organization have done that aligns with these concepts in the comments section. 1) Recognition is a great way to tell your organization's story as you recruit talent. How can you follow this example and, by recognizing those in your group who have achieved success and highlight those joining it, attract prospective talent? Video is such a great vehicle yet I have noticed most organizations do absolutely nothing with this potent and cost-effective tool to tell their story and attract talent. Does your organization have a YouTube channel dedicated to sharing testimonials via video? 2) Joseph Campbell, the legendary scholar on mythology, talks about how "myth" is what morivates us. The story, what Campbell calls "the myth", is what he describes as a "field of reference." The myth of the Navy and the Marine Corps is something you do not just learn about as a midshipman at Annapolis, but something you experience for four years and become a part of. It is the same thing for every sailor and marine going through boot camp. The ritualistic and challenging indoctrination becomes a rite of passage to embark on the adventure to join the myth and become part of the lore. 3) Ceremony and ritual is something that much of our society has lost yet is an important facet of the human journey and is a very attractive concept, especially to young people who have no ritual in their lives. Rituals enable us to physically manifest our commitment to the myth and help us commit more deeply to it. What rituals have become part of your organization's story? How can you follow this example and create traditions and rituals that bring your team together and become part of your lore? Bravo Zulu to the Navy recruiting team and also to Navy Football for another win over Army! Go Navy! #recruiting #recruitingtips #myth #lore #armynavygame