Why is B2B marketing is an afterthought in AdTech? The $$ for ad platforms is in B2C. And because 1st-party data is plentiful (i.e. you give away your personal email so you can get an order confirmation - the same personal email you use to log into google) targeting is simpler. In B2B, a first-party data approach just doesn’t cut it. That’s why we built Primer. The guys at EIC brought our CEO on their podcast where Keith shares how we’re rewriting the rules for B2B marketers to make campaigns more effective (and easier) than ever. Check it out and let us know what you think! #B2BMarketing #AdTech #MarketingStrategy #CustomerAcquisition
