Today, as Swiggy marks its debut on the stock market, Zomato's warm and welcoming post caught my eye—and my heart. It was a simple gesture, yet brimming with camaraderie, grace, and what I can only describe as "classic social media magic."
Moments like this take me back to the golden era of moment marketing, when brands weren’t just vying for attention but were genuinely creating connections. Whether it was witty banter, heartwarming solidarity, or simply cheering for a competitor in a space where we often expect rivalry—these gestures remind us of the power of humanized branding.
For marketers like me, it’s a moment of inspiration—and reflection. Are we still creating these meaningful moments, or have we become too consumed by the race for clicks, metrics, and virality? Let’s pause to celebrate these instances where brands lead with empathy and creativity.
Kudos to Zomato for reminding us of the good old days while setting an example for today. And congratulations to Swiggy on this milestone!
Here’s to many more such moments that make us smile, reflect, and remember why we fell in love with marketing in the first place.
P.S. Don't forget to read the comments section on their Instagram post!
You and I... In this beautiful world ❤️