One of our favorite installations and an iconic part of downtown Dallas.
The AT&T Discovery District in Downtown Dallas showcases the art of the possible for revitalizing office-focused downtowns. While increasing vacancy rates in central business districts risk creating empty urban cores, Dallas' approach demonstrates effective strategies to restore vibrancy. Gensler's transformation of AT&T's global headquarters into a mixed-use destination led to a 500% increase in foot traffic since 2020, with nearly 49,000 average weekly visitors. The 104-foot media wall allows for custom, immersive art and video on 24/7 display and served as a warm welcome to the Real Estate Technology & Transformation Center (RETTC) Tech Executive Summit earlier this month. JLL JLL Technologies #SeeABrighterWay
