Sabrina Princessa Wang’s Post

The hell with best practices and rigid brand guidelines 👹 Or, at least, that’s the vibe at this year’s UnderConsideration, LLC Brand New Conference. It’s all about breaking norms and standing out. From challenging algorithms to making the healthiest product feel rebellious, these three speakers are flipping the script on branding—and it works. Here’s what I took away from their talks and why they’re worth paying attention to. 🤖 Max Ottignon, Co-founder of Ragged Edge Max tackled the conformity trap we’ve all fallen into, thanks to algorithms. As we chase what the AI wants, both people and brands are starting to blend in. His advice? Be different and embrace ideas that spark real creativity. No more designing to please robots! 🌍 Eleazar Ruiz, Founder of Odd Notion Eleazar’s purpose-driven approach really resonated. He’s built a B-Corp agency based on his three P’s: purpose, planet, and profit. He encouraged us to ask, “What’s in my hand?”—meaning, what unique skills can we use to make an impact? For him, it’s graphic design and business, but the bigger message is about finding your own way to give back. ☠️ Andy Pearson, VP of Creative at Liquid Death Andy’s philosophy: “Worst practices” are sometimes the best. Liquid Death flips the script by making the healthiest thing—water—look like the most rebellious, fun brand out there. His team focuses on entertainment, not over-polished marketing, and they’re all about pushing boundaries. Everything is stupid until it isn’t, right? It was a reminder that the best ideas come from thinking differently and not being afraid to have fun with it. If you haven’t checked out these speakers, I highly recommend it! #branding #BrandNewConference #bnconf

🎤 Big moment for us at CNC Agency (Coffee 'n Clothes) as we produced Notion's first ever Global Conference - Make With Notion. We are seeing the great convergence where B2B Meets B2C in modern brand experiences. Tech conferences are becoming festivals, product launches are now cultural and community moments, and B2B brands are embracing emotional storytelling. Notion is on the frontier of brand experiences. Just the beginning as we continue to ideate and execute these campaigns at CNC 🚀 🎥 : Notion

Time bending isn’t just science fiction—it’s branding genius. Take Spain’s ‘Friends’ Happy Meal. An adult Happy Meal that’s messing with your mind in the best way possible. Childhood versions of Friends characters you know and love, turning the iconic sitcom into something you collect, play with, and reminisce over. It’s nostalgic joy on multiple levels: as a kid, as a teen obsessed with Friends, and now, as an adult. It’s not just about the toys. It’s about blending timelines—past, present, and even future—into one joyful, weirdly wonderful experience. It’s a perfect example of our innovation opportunity around ‘Nowstalgia’ which is about creating deeper emotional connections by remixing the past and the present in novel, covetable, and memorable ways. The result? A brand moment so simple, yet so layered, it sticks with you.

What drives a brand's success: creativity or purpose? Our CEO, Mounir Harfouche, tackled this question during the "Making the Case for Creativity: Demonstrating Its Value to Your C-Suite" panel at Expand North Star by GITEX GLOBAL Largest Tech & Startup Show in the World. For Mounir, purpose is the true north of any brand—it aligns culture, strategy, and operations, creating the foundation for impactful creativity that resonates. In today’s competitive landscape, creativity can’t just be subjective; it must show real impact, connecting authentically with audiences. While AI plays a role as an enabler, human insight and purpose remain at the heart of meaningful, effective brand experiences. Purpose-driven brands that stay true to their core values foster loyalty, build genuine connections, and achieve long-term success. Brilliantly moderated by Mimi Nicklin - Empathy Advocate.

As Cannes kicks off, you can find us at 'Brandtech Beach', or as Google Maps knows it, Copal Beach (opposite the Carlton Terrace). Come say hi. Helping brands turn strategy to action at speed, from the centre of The Brandtech Group 🔮🚀 #Brandtech #StrategyToAction #BrandStrategy

✨ 𝑯𝑶𝑾 𝑰𝑺 𝑪𝑬𝑺 2025 𝑹𝑬𝑫𝑬𝑭𝑰𝑵𝑰𝑵𝑮 𝑻𝑯𝑬 𝑭𝑼𝑻𝑼𝑹𝑬 𝑶𝑭 𝑻𝑬𝑪𝑯𝑵𝑶𝑳𝑶𝑮𝒀 𝑨𝑵𝑫 𝑺𝑻𝑶𝑹𝒀𝑻𝑬𝑳𝑳𝑰𝑵𝑮? ✨ What happens when bold ideas, cutting-edge technology, and limitless creativity collide? 𝑾𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝑪𝑬𝑺 2025 𝒊𝒏 𝑳𝒂𝒔 𝑽𝒆𝒈𝒂𝒔—𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅’𝒔 𝒔𝒕𝒂𝒈𝒆 𝒇𝒐𝒓 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒊𝒏𝒔𝒑𝒊𝒓𝒂𝒕𝒊𝒐𝒏! 🌐 💡 𝑯𝒆𝒓𝒆’𝒔 𝒘𝒉𝒂𝒕’𝒔 𝒎𝒂𝒌𝒊𝒏𝒈 𝒘𝒂𝒗𝒆𝒔 𝒕𝒉𝒊𝒔 𝒚𝒆𝒂𝒓: 🤖 𝑨𝑰 𝒂𝒏𝒅 𝑹𝒐𝒃𝒐𝒕𝒊𝒄𝒔 𝑻𝒂𝒌𝒆 𝑪𝒆𝒏𝒕𝒆𝒓 𝑺𝒕𝒂𝒈𝒆 𝑾𝒊𝒕𝒉 𝒂𝒅𝒗𝒂𝒏𝒄𝒆𝒎𝒆𝒏𝒕𝒔 𝒊𝒏 𝑨𝑰-𝒅𝒓𝒊𝒗𝒆𝒏 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏, we’re seeing a revolution in how brands engage with their audiences. Surveys show that 91% of consumers prefer tailored experiences, and CES exhibitors are delivering just that with immersive, data-backed innovations. 🌱 Sustainable Tech for a Better Tomorrow From solar-powered devices to energy-efficient smart homes, sustainability is no longer a buzzword—it’s the foundation of modern innovation. Did you know that 70% of consumers now actively seek eco-friendly tech? CES 2025 is proof that the industry is listening. 📈 Data-Driven Marketing Mastery Marketers are showcasing how real-time data insights can transform storytelling. By combining creativity and precision, they’re crafting connections that are as impactful as they are personal. 🚗 Vegas Loop: Where Innovation Meets Efficiency Traveling between pavilions? Hop into a Tesla and zip through the underground Vegas Loop, a futuristic solution that slashes commute times and offers a glimpse into the possibilities of urban mobility. 🌟 Why It Matters: CES isn’t just an event—it’s a living, breathing masterclass in innovation. It reminds us that technology isn’t just about gadgets; it’s about how we connect, create, and build a sustainable future together. 🎯 What Inspires You at CES? If you’re here, what has captured your imagination? Let’s connect and discuss how these breakthroughs can shape our industries and lives. Credits: 🌟 All write-up is done by me (P.S. Mahesh) after in-depth research. All rights for visuals belong to respective owners. 📚  

The #business #events industry thrives on human connection. But what happens when technology starts creating the spark before people even meet? Coca-Cola’s #AI-generated holiday #ad -- checkout the added video -- raise big questions for marketers, #brands and #event #professionals alike. Will #brands still flock to #tradefairs when AI can craft campaigns that captivate millions from a screen? Or will live #events evolve, merging tech-driven magic with human connection to create experiences that no algorithm can replicate? The real question isn’t if #AI will change trade fairs, but how we’ll adapt. For organizers, this isn’t a threat -- in my onion -- it’s a blank canvas. What if your next event promo was co-created by AI, reaching millions before your venue doors even opened? What if #exhibitors used AI to design immersive, story-driven booths that connect on a deeper level? As #marketers rethink their playbooks, the business events industry must rethink its stage. The #future of events isn’t about choosing tech over touch — it’s about combining them to deliver something truly extraordinary. The spotlight is on. Are we ready to rewrite the show? #eventprofs #meetinindia Video source: Coca Cola YouTube channel

🌟 Unify Your Team with Frictionless Brand Hub! 🌟 Discover the power of our Brand Hub, your central source for creating a cohesive growth plan with both private and shared spaces for collaboration. 🏢 Centralized & Versioned Maintain a single source of truth and ensure alignment across marketing, sales, product, and service teams. 📣 Comprehensive Brand Strategy Go beyond colors and logos. Focus on value propositions, positioning, voice, messaging, and all key brand elements. 💡 Innovate Privately, Share Collectively Experiment in your own space and share ideas effortlessly. The Brand Hub ensures your team is always on the same page. Learn how Frictionless can unify your team's efforts: https://loom.ly/fQOssos #BrandHub #TeamAlignment #Strategy #Marketing #Frictionless

🌟 Unify Your Team with Frictionless Brand Hub! 🌟 With Frictionless, our Brand Hub is your central source for creating an inclusive, consistent growth plan with private and shared spaces for collaboration and discussion. 🏢 Centralized & Versioned Create one source of truth and never lose an idea. Ensure that your marketing, sales, product, and service teams are clearly aligned behind your up-to-date strategy. 📣 Strategy, Messaging & Design Your brand is way more than your colors and logos. We focus on value propositions, positioning, voice, messaging, and all the key elements that define who you are. 💡 Innovate Privately, Share Collectively Experiment strategically in your own space and share effortlessly. The Brand Hub provides a central source of truth for your team with a private space to try out new ideas. Discover how Frictionless can unify your team's efforts: https://loom.ly/fQOssos #BrandHub #TeamAlignment #Strategy #Marketing #Frictionless

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 407 EVENTS, Austria Mashup for the future. Participating in events, from a professional perspective, can be likened to embarking on a journey—it’s an opportunity for both personal and professional growth. Over the years, a carefully curated selection of must-attend happenings has become a staple of my annual agenda. Some of these events have a long-standing tradition, while others bring a fresh, innovative approach. CultTech represents the integration of technology to serve culture and society, aiming to empower both creators and consumers. It has the potential to greatly expand access to culture and support the development of new economic models. At its core, CultTech seeks to create an ecosystem where culture and technology complement each other. This synergy is expected to foster sustainable social and economic growth, positively impacting communities on a global scale. Additionally, the event is building a global network of like-minded individuals and pioneering initiatives. By working together, this community aims to harness the power of culture as a transformative force that can influence and reshape other key areas of human activity for the better. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Marc Brandsma, Tatiana Ilyina More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.