Ryder Meehan’s Post

This Thursday 6PM IRL: Creating Product Videos that Drive Sales Join us with Nate Zaru for this actionable workshop to make video your greatest marketing asset. PLUS networking happy hour at Gambit Lounge. Learn and mingle with the top marketers in the San Francisco SaaS world! RSVP on Luma here: https://lu.ma/l6jr2pec Discover how to plan and create an unforgettable product video. You’ll learn what makes the best product videos and what mistakes to avoid. Bring your projects and case studies. Hosted by Nate at MyProductVideo.com with your own Ryder Meehan from Upgrow. AGENDA: 6:00-6:30 Welcome and networking 6:30-7:15 Workshop Presentation 7:15-8:00 Happy hour networking What You’ll Learn: The New Opportunity of Product Videos > Why SaaS is different and how to leverage it The Story Comes First > Crafting a narrative that defines your brand Work Backwards from Your Dream Context and Formats > Planning with a purpose for maximum impact Focus on One BIG Idea and a Strong CTA > Simplify your message for clarity and action Show People—People Love People > Harnessing the power of human connection Show the Product Without Showing the Actual Product > Building intrigue and interest creatively Remix and Repeat > Strategies to keep your content fresh

The first question your leads ask about you is: "Can this company help me solve my problem?" If you want to convert leads to the next step in the customer journey at a high rate... You must establish very early that you understand their problem completely... And that you can give them everything they need to solve it. Take a typical SaaS webinar, for instance. They're full of postulating, prognosticating, grandstanding. They are not full of SaaS companies describing their prospect's problem more clearly than the prospect could. Their goal is to just spread some brand recognition and hope the attendees remember the brand when they need it. That's a pretty low bar. And, when that's the goal you set for your presentation, you're inviting multi-tasking, because that's pretty boring. Why not design a presentation that keeps attendees glued to the screen and converts them into sales pipeline or a paid subscription at the end? (Discussion from a breakdown of how I would write a new user welcome email flow for a company called Mouseflow).

Unlocking the Potential of LinkedIn: Insights from the 3-Day HTM Workshop Raj Gupta I am excited to share insights about the 3-Day High Ticket Master Workshop I went to! It was amazing. This workshop taught business owners and professionals how to use Linke­dIn better for growing their businesses.   On the first day, we learned to become Linke­dIn Sales Machines. We discovered tricks to get appointments scheduled in just three days. We also found out how to identify our niche, so we can communicate effectively with our target audience.   The second day focused on Nurturing and Automation. We explored "content machines" that let us consistently engage our audience. Making e-books and lead magnets was another important lesson. These tools help attract potential clients.   The third day focused on automating the sales process. We learned about high-ticket offers, product creation, and effective closing techniques to succeed in sales conversations.   A big shout-out to Raj Gupta, his insights and expertise greatly enhanced our learning experience! His hands-on approach and practical tips are invaluable for anyone looking to transform their LinkedIn presence.   #LinkedInOptimization #ProfessionalDevelopment #BusinessGrowth #Networking #SalesAutomation

🚀 Stepping into a New Sales Strategy! 🚀 Recently, I started working with a coach who has a refreshingly different approach to growing a coaching business. No more endless webinars, no new product launches—just focusing on high-ticket coaching services in the $2K-$5K range. 🎯 His model is all about selling through DMs. It’s about engaging directly with those who interact with you or even those in your competitors' networks. It’s a fascinating shift from traditional marketing tactics, and I’m excited to dive in and test it out with my clients. The goal? Double the income without adding more to the product stack. It’s all about value, personal connections, and targeted outreach. 🌱 I'll be sharing my journey and results along the way, so stay tuned! In the meantime, I’m curious—have any of you tried outbound or inbound messaging to cold and warm audiences for high-ticket sales? How has it worked for you? Let’s share insights in the comments! 💬 #HighTicketSales #SalesStrategy #OutboundMessaging #CoachingBusiness #LearningAndGrowing

http://dlvr.it/THChF1 Videos are more effective at engaging your buyers compared to other formats. Are you leveraging them for #SalesEnablement? Learn how they can help you improve training, pitching, to deliver a better buyer’s journey and close more deals in 2025. #SalesTeam

WHAT SALES ENABLEMENT / REVENUE ENABLEMENT / COMMERCIAL EFFECTIVENESS TOPICS WOULD YOU LIKE TO HEAR MORE ABOUT? Asking for a friend. No, that's not true, I'm asking you, for me, to help you. If you want it. Here's why. When Felix Krueger and I were putting the course together for The #BuildingBlocks of #SalesEnablement #LearningExperience, we started a LinkedIn newsletter called "Building Blocks, Close Up!" Each week we shared content about something in the Building Blocks universe and provided an update on the course. There are 28 episodes, most of them highly detailed. After the course launched, I took a brief break and then shifted the newsletter to my former content-sharing brand, Sales Enablement Straight Talk (SEST), also published weekly, minus a few holiday breaks. This week, I will publish my 50th SEST. I do a lot of this writing after hours, and the word counts vary but most reach 2,000 words and have been upwards of 4,000. Not a small effort. For someone who basically makes a living from IP, I've given away more content than anyone else I know. I'm either an idiot or a genius, I'm not sure which. Since I can't take meetings with everyone who approaches me (usually for free advice), this has been my way to give back to the profession that has given me so much. If you visit https://lnkd.in/eyWhmgif, you can scroll through all the episodes for both newsletters and see what I've written about (some with video, some without). I'm debating how long I'm going to continue cranking out this content that I most often produce on my own time (because, yes, I have a full-time job, implementing things we sell at SPARXiQ, some of which contains my content, as well). So, I'm asking you, Enablers. What would you really like to hear about, that would help you, that I haven't already written about? Or hear more about, than what I've already shared? I have no idea anymore whether a post will reach 100, 1,000, or 10,000 people, so we'll what happens. I'll wait here.

At the MOFU stage, your goal is to engage potential customers who are already interested and looking for more information. This is where you can shine by providing valuable content that helps them make informed decisions. Here are some powerful video types to consider: Tutorial Videos: Show your audience how to solve a problem or use your product effectively. Educational content builds trust and positions you as an authority. Product Videos: Highlight the unique features and benefits of your product, helping prospects understand its value and how it can meet their needs. Webinars: Cover topics that matter to your audience. Webinars are perfect for showcasing expertise, engaging in real-time Q&A, and building a community. Video Case Studies & Customer Testimonials: Share success stories from satisfied customers to build credibility and demonstrate real-world results. FAQs: Address common questions and concerns with clear, concise video answers, helping to remove any doubts and moving prospects closer to a purchase decision. These video types are perfect for generating leads and moving them down the funnel. 📈

#SalesEnablement #StraightTalk #Newsletter #Update Any other topics you want to hear about, Enablers? I’m taking requests. (See the below post to be able to review what has already been published.) The last two weeks, I’ve responded to audience or subscriber requests. - If I receive a request by Monday, May 6, I’ll publish by Friday, May 10. - If not, I’ll be taking this week off. - I’ll be traveling at the end of the following week and already plan to skip that week (Friday, May 17) _____________ #RevenueEnablement #SalesOps #RevOps #CommercialExcellence #CommercialEffectiveness #SalesEffectiveness #SalesManagement #Sales

I learned 2 massive lessons today: 1. Relationships Matter, A lot 2. Work for a company that solves genuine problems #1 - Let’s start with relationships: Today, I got to catch up with my friend Tyler Washington 🎙️ He and I met when he was a BDR, and he helped me a ton in preparing for interviews I was doing at the company he was at Fast forward, he is now the Marketing lead at The Operations Company ⚙️ and I’m building out Partnerships at Pipedream Today, we met and now get to take our friendship into a business partnership I built the relationship with Ty years ago, so we were easily able to pick up where we left off, and talk how we can support each other’s business goals I could have never known the interview advice would turn to collaborate later, all the relationships you build, big or small, matter #2 - Solving Genuine Problems Is Fun! For another customer, it takes hours of manual work once a deal is closed for finance to create a subscription. Their current process is also very error prone, which requires multiple steps of review. With Pipedream, they will be able to pull properties from multiple HubSpot objects (Company, Deal, Ticket, and A Custom Object) and map it directly to their new subscription. This is a crucial step in their billing, and a primary way of their business making money. Solving real problems that have business impact is incredibly rewarding What lessons did you learn today?

Do you have insight into when a Closed Lost or stalled deal resurfaces and comes back to your website after going 👻? Warmly, notifies our sales team when a lead from a Closed Lost Opportunity revisits our site, prompting us to take fast action. Here's how we streamline this process for our customers: 🔍 Signal Detection: Discover hidden signals of interest, like when prospects research competitors. 📧 Automated Outreach: Warmly scans CRM data, prospects for new contacts, and sends targeted messages via email, LinkedIn, and chatbots. 🤝 Effortless Engagement: Re-engage decision-makers and turn lost opportunities into easy wins. With a 48% win rate and higher success for our customers, Warmly helps you capitalize on every opportunity. Try it today and boost your win rate! 🤠 #Warmly #Wins #Playbooks