Rithum’s Post

Transcript

This is related to consumer trust and brand control. So three piece selling is expanding quickly. How can brands maintain control over their customer experience and ensure product authenticity when selling through third party channels? Yeah, I mean, Brandon, that's a great question. You know, it really is a challenge that many, many brands and retailers are facing now that 3P is continued to just skyrocket. Really, to maintain control over your customer experience, you got to partner with the right people. They got a partner with the right platforms, the right brands, you know, the right suppliers that really embrace and embody and align with your values in order to ensure that the policies and and product authenticity are really met. You have to set clear standards. You have to have consistent branding. You have to have, you know, accurate and and competent product data, high quality imagery. As John mentioned previously, it's got to look and feel like it always has and and I think lastly, by staying connected with your customers. You're going to ensure your brand remains front and center so you you can't lose your customer is kind of the center of that, that hub and spoke, you know, model because that really is how it all operates. So, so leveraging consistency with with key partners to, you know, to offer up a consistent experience for your customer, I think is is the biggest issue.