ReefCircular ApS’ Post

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View profile for Kristine Bezbaile-Maier

Marketing Leader I Brand Builder I Business-Driven Marketer I Ex-elite athlete 🏄♀️ ❄️ | F5 Talent 50 Alumni

𝗛𝗼𝘄 𝟯𝗗 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘀𝗮𝘃𝗲 𝗼𝘂𝗿 𝗢𝗰𝗲𝗮𝗻𝘀? 🫁 Our oceans are the lungs of our planet -and they are under threat from climate change and human activity. Attending the Women in 3D Printing event a couple of weeks ago reminded me of the powerful role technology can play in protecting our oceans. Did you know that our oceans: • Generate 50% of the oxygen we need • Absorb 25% of all CO2 emissions • Capture 90% of the excess heat 🦀 ReefCircular ApS is turning shell waste into sea life. Kathryn Larsen is 3D printing artificial reefs made from bio concrete using waste oyster shells from fisheries - contributing to a circular economy while creating safe habitats for marine life. Very inspiring, right? My personal connection to the Ocean, I grew up near the Baltic Sea - swimming, building sandcastles, and playing with stones. Years later, I explored the ocean while diving - encountering dolphins, whales, turtles, and colorful fish. I've even been stung by a jellyfish! The ocean has shaped my life and made me passionate about protecting it. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝟯𝗗 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗲𝘀 𝗶𝗻: • ReefCircular is using 3D printing to create better homes for marine life and collecting data to understand how species interact with these reefs. • 3D printing allows us to produce on demand, reducing the carbon footprint of shipping and manufacturing. • It also minimizes waste, as materials like plastic, metal, ceramics, glass, and even human tissue can be used more efficiently. Around 10 years ago, I wrote my bachelor thesis on 3D printing - focusing mainly on hardware and the influence of business models on internationalisation strategies, using the example of Create it REAL. It’s fascinating to see how much 3D printing has evolved -becoming more user-friendly and accessible, with sustainable materials like bamboo and bio-based plastics now widely used. Thanks Valkyrie Savage for sharing your research. 🪸🌊𝗧𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗼𝗰𝗲𝗮𝗻 𝗵𝗲𝗮𝗹𝘁𝗵, 𝗜’𝗺 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗶𝗻𝗴 𝘁𝗼: • Supporting diverse ocean protection programs: Turtle conservation, coral reef conservation and mangrove restoration program.  • Choosing sustainable seafood to maintain species balance. • Reducing water use to prevent wastewater pollution. While diving, I take pictures and videos as a citizen scientist to share insights with the diving community. • Using eco-friendly products to minimize chemical runoff into waterways. • Sharing knowledge and content about my personal actions to inspire others. Excited to receive my ReefCircular ApS t-shirt — supporting marine life while backing innovation in 3D printing! P.S. They are still fundraising — you can support them! What are you doing to protect our oceans? I'd love to hear your thoughts! 💭💙 #b2bmarketing #startupecosytem #womenintech #circulareconomy #Brandstorytelling

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Kathryn Larsen

CEO at ReefCircular, Founder of Studio Kathryn Larsen. Material driven architect MAA designing for people and the planet.

3w

WOW! Kristine thank you so much for sharing our work. Our t-shirt looks so awesome on you!

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