Red Moon Marketing’s Post

How does a brand stay relevant for 138 years? I believe it's by being consumer centric.. obsessive with understanding the target audience.

🎅 Did Coca-Cola Really Make Santa Claus Red? When you think of Santa Claus, the jolly red suit instantly comes to mind. But did you know Coca-Cola played a key role in making this iconic image globally recognized? 🍾✨ In the 1930s, Coca-Cola’s holiday campaigns showcased Santa as we know him today—spreading warmth, joy, and a little marketing genius. Before that, Santa's look was all over the place—sometimes green, brown, or even blue! This transformation wasn’t just about selling soda; it was about creating a timeless symbol of Christmas cheer that resonates across cultures. 🌟 Check out this fascinating story in our latest video, where history meets marketing brilliance! The Coca-Cola Company #MarketingHistory #SantaClaus #CocaColaStory #ChristmasIcons #BrandingGenius

Did you know that the jolly, red-suited Santa we know today owes much of his modern image to Coca-Cola’s advertisements in the 1930s? Artist Haddon Sundblom brought Santa to life in a way that resonated globally—depicting him as warm, generous, and approachable, embodying the very spirit of Christmas. For Coca-Cola, this was more than an advertising strategy. It was a way to inspire joy during challenging times, especially during the Great Depression. It also reinforced the idea that a simple, shared moment—like enjoying a Coke—could bring happiness, no matter the season. What’s even more intriguing to me is how culture plays a vital role in brand building. Coca-Cola didn’t invent Santa, but by aligning with this beloved cultural figure, they turned him into a global ambassador for their brand. This demonstrates the immense power of tapping into shared traditions, symbols, and values to tell a story that feels personal yet universal. When brands embrace culture, they don’t just sell products—they create emotional connections, inspire loyalty, and become a part of people’s lives. Leveraging cultural touchpoints is a timeless way to build enduring relationships with audiences. I like Santa from childhood, it still continues inspite of knowing all these stories. Infact all these make it even more endearing. Here is one of those ads. https://lnkd.in/grSw_uaZ #Christmas #SantaClaus #CocaCola #Storytelling #CultureInBranding

Do you know that literally everyone is interested in the end results of your ACHIEVEMENTS? The Coca-Cola Company is a company that manufactures refreshing drinks that is enjoyed by everyone however we only put our attention on the end products of which few people take their time to understand what it takes to produce those refreshing drinks, because when you are pursuing something everyones main focus is the end product of a thing that you are pursuing regardless of what it will take you to complete. As you finish this week always value the processes that happened during the course of the week but by all means don't lose focus into completing what you want to achieve because people will only see the end results of your pursuits. Therefore have you taken time to ensure that you bring out the expected end results? Happy Friday #Fredrickfinancepersonnel

In today's competitive business landscape, creating meaningful connections with customers has become more important than ever. Emotional marketing campaigns are one powerful way to achieve this. By tapping into customers' emotions, these campaigns can have a profound impact on a brand's perception and overall success. #branddevelopment #contentcreation #EmotionalMarketing #BrandPerspective #MarketingStrategy #BrandAwareness #CustomerEngagement #BrandDifferentiation

🍻 Beyond the beer: The new era of connection-centric creativity 🍻 #TrendsThursday   Heineken flipped the script on #InternationalBeerDay. Instead of shouting about its product, the brand quietly observed the forgotten beers at parties, realising that the real toast was to friendship, laughter, and shared moments.   The creative campaign highlighted the often-overlooked half-finished pints at social gatherings, emphasising that the true essence of these events lies in shared experiences, laughter, and companionship.   By showcasing these "forgotten beers," Heineken positioned itself as a facilitator of social experiences, subtly conveying that the beer is merely a catalyst for creating memorable moments with friends and loved ones.   Not just confined only to the beer aisle. This trend of connection-centric creativity could also be tasted a few months prior to International Beer Day.   Back in May, Coca-Cola launched its "Spills" campaign, a heartwarming series of ads that prioritised human connection over product promotion. The campaign cleverly turned a potential negative – a spilled drink – into a positive by showcasing the joyous moments that often lead to such accidents.    It highlighted that these spontaneous and heartfelt connections are far more valuable than the product itself.   You might think it's like comparing apples to pears, but both prioritised human connection over product promotion, reflecting a desire to build emotional connections with consumers.   What can creatives learn from this?   👉 Focus on feelings, not features: People buy into emotions, not specifications 👉 Tell authentic stories: Real life, real people, and real connections resonate. 👉 Embrace the power of human connection: People remember how you make them feel. #MarketingTrends #BrandStrategy #ConsumerBehaviour #EmotionalMarketing #CreativeCampaigns #BrandEngagement

Day 6 of Failing Better at Building Strong Brands Never Struggle with Value Propositions Again. When you are building a product, you know what its features are, which problem it is solving , who all can be your stakeholders, when put in a concise statement, it becomes your value proposition. And you need it, you need it for your clients, you need it to get to the right audience and most definitely for sales. Value proposition is not necessarily service costs, edge over competitors and most definitely not your time. It’s summertime and every time I am outside my eyes are searching for that classic red bottle. Of course I am talking about The Coca-Cola Company . 🥤Functional Benefits Variety of Options: Whether you prefer a classic can, a sleek bottle, or a larger family-sized option, Coca-Cola caters to your needs. Wide Availability: You can find Coca-Cola practically anywhere - at grocery stores, mall or even at pan vadis. No matter where you are, refreshment is just an arm's reach away. 🥤Emotional Benefits Iconic Taste: The unique Coca-Cola flavour ignites memories of good times and shared experiences. Perfect for Celebrations: Coca-Cola is synonymous with joy, making it the ideal drink for parties, gatherings, and creating lasting memories. 🥤Self-Expressive Benefits: Classic Choice: Choosing Coca-Cola signifies your appreciation for timeless taste and quality. Global Connection: Coca-Cola's worldwide presence connects you to a sense of global community and shared experiences. A value proposition has a concise statement of functional, emotional and self-expressive benefits. This is literally the only framework you need to make a value proposition about absolutely anything in the world. Try using the template below 👇 to create a value proposition for your personal brand and share it in the comments, I hope it reaches to the right people. #cocacola #globalbrand #valueproposition Check out Day 5 here, https://lnkd.in/dAk7M9KP

Are you on Team Pepsi or Team Coca-Cola? Curious about which brand truly wins in taste? 🤔 With Mental Availability, we can do more than just provide an answer — we can identify when and where consumers lean towards Pepsi or Coca-Cola. Here's the insight: 🥤 The Coca-Cola Company leads in mental market share. It’s a favorite with snacks, during meals, for leisure activities, and even as an alcohol alternative. 🔥 However, PepsiCo shines at special events like BBQs! ☀️ Pepsi also connects with certain "entry points" where it surpasses Coca-Cola: 🥵 Refreshing on a warm day 🛀 Pampering and unwinding 🧗 At picnics or during hikes Although Coca-Cola excels in various scenarios, this creates opportunities for Pepsi to establish its own presence! This highlights the intriguing dynamics of strong brand differentiation. Want to dive deeper into how Mental Availability works and how it can shape your brand strategy? Discover more here: https://okt.to/4t52w7 #AppinioUK

The latest half-year 2024 results of Heineken show that we are the global leaders in the Low and No Alcohol Category with Heineken® 0.0 growing by double digit figures. #Heineken00 #EnjoyResponsibily #DrinkResponsibily

Suntory Global Spirits is working on a plan to move the bottling operations at its Cooley Distillery in Ireland to Scotland and Spain. https://lnkd.in/eqiStn_a