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I build inbound sales machines for B2B service providers | Fractional CMO | Web design & landing pages, lead funnels, content strategy & production
"Burn all your marketing down!" (this is what I actually said to a client) Look, as someone who's wasted £100,000s on marketing, I have one big rule: Your marketing should be working in 30 days. ↳ If it’s not, set it on fire → Start again. In my experience... The things that work well, work in 30 days or less. The things that don't, keep burning your pockets. So, when a marketing agency is telling you: “It's a long-term strategy” “We have to invest more” “We need more testing” They’re talking bollocks. Yes, invest in marketing (as you should). But if you're not seeing results soon, stop trying. Period. 30 days max. Or set it ablaze! P.S. What's the last thing you set on fire?
slick looking handbook there, champ....
🤔 Really??
I must say it’s a big bold statement you’ve just made, mate. I’m guessing you’ve got some data to back this up. £100,000 with no ROI bro. Jeez, hope you’ve learnt a lot.
Hold agencies accountable, I like that! But maybe a more nuanced approach? Test & iterate quickly, but some branding or content might need a longer runway. Zack Fowler
You're a firestarter, twisted firestarter 😁
What marketing strategies are we talking about that should work in 30 days? I agree it should start working soon. But also, you should have a long-term strategy to sustain it and hopefully exceed
When people say you can’t see results till after a year and have to keep investing, I’m shocked When you invest in rubbish marketing, you’ll get zero results
Hmm...this makes me consider my current approach. Feels like I am shouting in to the wind sometimes.
That's a blazing fast time period.. 30 days!
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I build inbound sales machines for B2B service providers | Fractional CMO | Web design & landing pages, lead funnels, content strategy & production
1y💡"BUT ZACK YOU HAVE TO TEST YOUR MARKETING" I agree. I didn't say stop marketing and give up. I said. Stop what you're currently doing and start again. Marketing is just putting out content you believe your audience will like. 30 days is more than enough time to see if it works. If it doesn't. Start again. And before you ask... Yes, even for SEO. ✌