Rate’s Post

Most people think their success rises and falls with the market—rates go up, demand slows, inventory shrinks, and suddenly, they feel powerless. But here’s the truth: economic outcomes are not based on economic factors.   Yes, the market shifts. Yes, challenges exist. But high performers don’t wait for “better conditions”—they create their own success through discipline, consistency, and commitment.   And right now? It’s Separation Season.   This is the time when the average performers slow down, make excuses, and wait for things to get easier. This is your moment to pull away. - Dial up your activity while others retreat. - Sharpen your skills while others get complacent. - Control what you can control—your effort, your outreach, your execution—while others focus on what they can’t.   Tough markets don’t take everyone down—they separate the committed from the comfortable. And those who step up now? They own the next cycle.   This is how top producers don’t just survive—they dominate.   The economy doesn’t determine your results. You do. And if you want to win, this is the season to pull ahead.