Personalisation vs. Privacy – Can brands have both? 🤔 Strategy Partner Heidi Stephens spoke to The Grocer about how brands can use personalisation to create emotional connections—without crossing the privacy line. "Personalisation has become a core strategy in UK grocery retail – in the battle to add value beyond price, retailers are increasingly leveraging AI-driven recommendations and offers to also create more relevant, tailored experiences,” Major grocery retailers, including Sainsbury’s and Tesco, have all expanded personalised pricing models in recent years, she points out, offering exclusive discounts based on past purchases. “Meanwhile Ocado uses AI to generate consumers’ next shopping list from historical shopper data and predict products they might like based on other customers with similar shopping habits.” https://lnkd.in/dMa8hX3X
