Ever imagined your smartphone’s AI not just setting reminders, but negotiating deals on your behalf? The future is closer than you think. In this Raconteur | B Corp™ article, Ed Freed, Global Transformation Officer, explores how personal AI agents will reshape eCommerce—and what brands must do to stay ahead. From “agent optimisation” and real-time intent casting to storytelling, get ready for a world where your brand speaks directly to an AI intermediary, not the customer. Dive in to discover how to future-proof your marketing in an agent-led landscape. https://lnkd.in/eHurUSxJ