Co-CEO Sharad Sriwastawa shares the inside story of Rakuten Mobile's journey, from launch challenges to profitability. He also touches on the marketing and operational strategies that made it possible, and outlines three main goals for 2025: sustainability, automation, and data monetization.
Well, it's been a challenging journey since we launched and finally in December last year, we turned a bit of positive. And how we turn of course 1 is, you know, adding number of subscribers. We focused on B2B, we focused on getting subscribers from elderly people because our market share was less there. We launched multiple plans like family plan, elderly plans, student plan, many initiatives, many things, right. One is it gives us great operational efficiency. We are operating this at around 250 people in entire network team which is unheard of. That's one. Of course the number of people that we have is very less as compared to others. Second is the mindset and the skill set requirement. Most of the guys that we have in our team are pretty young and they come from IT background rather than telecom background because telecom we are running as it we now. If you look at the recent Open Signal report, we are global leader not just in Japan, but. Out of that in three KPI's out of six, which is great, right when we started, people didn't believe it Oran will work or not, clarification will work or not. But we have done that at scale. Now we have more than 350,000 cells operating with single software. And in terms of our network availability, it is one of the greatest. And if we benchmark it globally, very excited about Rakatan Mobile. We have to achieve 10 million Subs in this year. From customer perspective, we have taken some initiatives and we have to complete on. Power saving, the target is to reduce the power consumption of entire network anything between 15 to 20%, that's key 3rd in terms of autonomous network, probably we are at around 3.5, but our target is go to level 4 in this year. And last but not the least, we are much more focused on data monetization, especially with the our ecosystem group companies, how do we monetize the data that we get in terms of geolocation, packet inspection, deep packet inspection, etc.
Please read my Profile background before requesting a link. Also, the "open to work" tag on my picture is misleading. Hard to imagine any sort of paid work at this point...
As a long-term customer of Rakuten Mobile I don't believe any claims that the company can be making money on such gawdawful service. And recently it's become worse.
So Rakuten Mobile just changed the feedback system--to make it MUCH harder to report problems.
AGM in Radio planning -Corporate Service at Vodafone Idea Limited
1d🚀 Exciting update