Rachael Bernstone’s Post

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Business development and marketing for architects, to impact more people, places and the planet | Online CPD Course | 1:1 Consulting | Marketing Mentor sessions

"Time is expensive." That was the headline on a video I watched last week by Alvin Zhu… (I encourage you to go over to his feed and watch it, if you haven't already: https://lnkd.in/gDU83UxV ). … In it, Alvin said that his 6-year degree cost him about $60,000. Which begs the question: if you're graduating as an architect now, what would you have to earn, to make that kind of investment worthwhile? What kind of practice would you work in, and what kind of fees would they charge, to pay their architects the kind of salaries that provide a decent ROI on 6 years and $60k in education costs? And if you're not earning what you're worth - in salaries or fees - how can you change that? (There is an answer: it's business development and marketing!). Keen to hear your thoughts on this one! And if you'd like to read the article I wrote comparing architects' salaries to doctors, lawyers and others in the construction industry, you can find that here: https://lnkd.in/g_znbB6K #architecture #architecturefees #architecturesalaries #australianarchitects

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