The synthetic data conversation kept going - and we’re here for it 🔍 After Scott Worthge and Kyle Hope explored cross-country synthetic data modeling in LATAM, Fernanda Laurentys Airoldi followed with a different angle: the use of synthetic personas in research. Two distinct approaches - augmentation/modeling and persona generation - but one shared truth: 👉 Neither works without high-quality, real human data as a foundation. At Quest, that’s exactly where we come in. You can’t simulate what you don’t first understand, and our panels are built to reflect real people, accurately and reliably. Thanks to ESOMAR for hosting the perspective session and creating space for this vital discussion. If you missed the session or want to continue the conversation, feel free to connect with Scott and Kyle! #ESOMARLATAM #LATAMinsights #LATAMresearch #syntheticdata #mrx
