PushOwl’s Post

Transcript

They're onboarded close to 30,000 merchants with 0 sales and 0 marketing people. The missing piece of a puzzle is push. You know, sometimes you'll hear people say, well we're not really doing a ton with e-mail right now. Well when the time comes when you wanna send emails, you're gonna wish you had. Jet, what do you think is the most expensive currency in today's day and age? Attention and how you grab an attention. Aravinda Subramanian is the senior product manager at Pushkal that leads tech and revenue partnerships. Their goal is to turn every click into a Shopify sale. They deliver consistent, personalized messaging that resonates with the audience, including e-mail, SMS or push. What is the key thing that brands track? Is it? Is it click through? What is the most important metric? Every notification has a purpose. Click through rate. It's a number one metric that we track. The second metric going back to the dating analogy, right, Without knowing who the person is, I'm not gonna ask the person out on a date. So context setting is very, very important. Let them play around, Let them understand your brand.