Public health experts are calling for the next Federal Government to stop junk food ads targeting children, after new research showed that the issue is a concern for 85% of caregivers. The new study of almost 4000 adults, led by Deakin University and published in the Australian and New Zealand Journal of Public Health, showed that there was a high level of support amongst Australian adults for Government initiatives that would help protect children from unhealthy food marketing. Read the full article: https://lnkd.in/gepCe9mk Media release: https://lnkd.in/gErzJEKg Clara Gómez Donoso, Bridget Kelly, Florentine Martino, Adrian Cameron, Ana Paula C. Richter, Gary Sacks, Lana Vanderlee, Kathryn Backholer,Christine White, David Hammond, Jane Martin, Food for Health Alliance, Institute for Health Transformation, Terry Slevin
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This compelling study highlights a critical inflection point in public health policy. With 85% of caregivers expressing concern, it is no longer a question of whether the government should act, but when. The evidence is clear: junk food marketing manipulates young minds at formative stages, driving lifelong patterns of poor dietary choices and increasing the risk of obesity, diabetes, and other non-communicable diseases. It is morally indefensible—and scientifically unsound—to allow profit-driven advertising to undermine public health, especially when children, who lack the cognitive maturity to critically evaluate persuasive content, are the target. The time has come for bold, preventative regulation aligned with global best practices and guided by robust, peer-reviewed research like this. Protecting children from harmful commercial determinants of health must be a bipartisan, values-driven priority. We owe it to the next generation to create an environment where healthy choices are not only accessible but protected by policy. #PublicHealth #EvidenceBasedPolicy #ProtectChildren #JunkFoodMarketing #HealthEquity #PreventNCDs #DeakinResearch #HealthTransformation #ChildRights #PolicyForGood
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College of Medicine Nursing and Health Science, FNU, Suva Fiji
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