Customers don't just make decisions based on logic—they make them based on emotion. That’s why even the most polished customer experience strategy can fall flat if it doesn’t connect on a human level. The latest blog from our Experience Design team asks an important question: Are your customers emotionally engaged? And more importantly, how would you know? We break it down with seven key questions to help you assess and improve your CX strategy. Along the way, you’ll find lessons from Aristotle, cake mix, and coffee loyalty programs to inspire a deeper emotional connection with your customers. Check out the full blog: https://lnkd.in/gPyJivZk #CXStrategy #CustomerExperience #DesignThinking #EmotionalEngagement #ExperienceDesign
Strategic Advisor and Executive Coach at EXOS Advisors
2w"Buyers want more than a jacket—they want a story where they can be the hero." Exactly. Pure information rarely moves us to take action or change our minds/habits. Stories, on the hand, make all the difference. Thanks for this contribution!