is your influencer campaign doomed to fail? 👀✨ the smart learn from their mistakes, the wise learn from the mistakes of others. 👀✨ Modash - Influencer Marketing for Shopify asked 10 influencer marketers to share their biggest campaign failures and what they learned → here's the real talk on why your campaigns might be struggling (and how to fix them). from obsessing over sales metrics to rushing your process... ready to learn from others' costly mistakes before making them yourself? get all the insights from awesome marketers like Leslie, Cheyanne and others who've been there → https://lnkd.in/e_9k7ggm AD Modash Partner
HAHAHA 3RD ONE
I’ve seen firsthand a company valued at $4 billion whose vetting process was limited to engagement rates, relying solely on a few well-established influencer marketing platforms. It’s concerning, to say the least. I can’t help but think it reflects a lack of accountability within the marketing team—and an unwillingness to acknowledge how rapidly the industry is evolving and to adapt accordingly.
The real power lies in choosing creators who are already part of the conversation. Not ones who disrupt it. When a creator truly gets the community, the message feels natural, not forced. It’s not about reach, it’s about relevance.
Looks like it's time to stop 'influencing' your budget into the abyss and start learning from the pros!
omg the Little Mix slide! 😂
Haha, not the family support 🤝
"It's not them, it's you" is the most cathartic thing I have read in my life. We recently had a customer write us to us after reaching out to their first creators: "They are toxic, entitled people, who think we should pay them to do nothing" - thanked us for great service, and unsubscribed. It's not the first time and it always makes me sad (and a little disgusted). You CANNOT succeed with this mindset. This creates a huge advantage for the optimist. They're appreciative of the work creators put in and empathetic of the human condition. That mindset puts them in a much better position to solve real problems. Instead of confidently exclaiming "this category of humans is terrible" they ask "how can we make this easier, build a more compelling offer, DO BETTER?" Over time, those people (the optimistic, empathetic ones) build iconic brands... while the pessimist is busy blaming the universe and stuck trying to get off the ground.
When "guerrilla marketing" goes heavy on the guerrilla, light on the marketing 😅
founder @ Pretty Little Marketer⚡️THE community for people in social media → membership, resources + events 💌 speaker, community strategist + creator 🌎 board member @ CLIQ + TFM 🎟️ Hubspot Blog columnist 🫶
1wnot the little mix post 🤣